.. and European Parliament adopts directive cracking down on greenwashing.
.. and The Netherlands raises levey on Non-Alcoholic Beverages.
.. and BodyArmor goes zero sugar, alcohol-free drinks marketing is a skill and Alfa Laval makes Co-Ro more sustainable.
.. and Diddy breaks free from Diageo, after making nearly $1 billion. 🤑
.. and Pepsi rebrands again.
.. and Suja steps into RTD Protein beverages
.. and rise of adaptogenic drinks in the UK.
.. And the scary amount of micro-plastics in bottled water and a look behind the scenes of Olipop's meteoric rise
.. and functional beverages, label transparency are key in 2024.
... and sports drinks still drive big money. Happy New Year!
Juice News Deep Dive, Peeling Back History: Sunkist's Game-Changing Marketing Campaign.
.. and Refresco recalls several juice drinks in the UK
