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Venture-backed beverage startups continue to pop

.. and Shoppers gobsmacked after realising truth about mixed fruit drinks

A bit of unannounced irregularity in the past days. Multiple events to attend and the corresponding required travel made that this week the newsletter was not ‘daily’.

I am on the West coast of the US. Last week for Agri-tech Innovation Summit and Future Food-tech, and these weeks I am in the heart of the Central Valley. Everyday I am more excited about my connection with Sierra Agra USA the coming weeks are extra special in that regard.

More on that later. For now, bear with me. Due to the timezone and a bunch of business activities, there will still be irregularity. Something that will change soonish. ;)

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