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Tropicana Partners with Milk Bar to Introduce New 'Orange Squeeze' Soft Serve
.. and Scientists discover genetic defense against Huanglongbing disease.
Jan van Iperen
June 06, 2024
The longer we’re in this industry, the bigger our blind spots get. What’s obvious to us is not obvious to others and it is our responsibility to remain transparent, and explain why and how certain dynamics develop.
Which means we need to share our challenges AND the solutions.
One of those challenges: Mother Nature. The images from the South of Brazil, where I have some dear friends and many good memories, are a confrontational example. Let’s support them in whatever capacity.
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A drone view shows Coca-Cola boxes and bottles floating in the water near trucks, amid flooding in Porto Alegre, Rio Grande do Sul state, Brazil. ©Reuters