Royal Unibrew finalizes Vrumona acquisition
... Emami Picks Up 26% Stake In Axiom Ayurveda To Enter Packed Juice Segment.
Another week done and we’re ending it with some Merger & Acquisition news… Being Dutch and with a father who worked with Vrumona back in the days, I have seen the famous Vrumona canteen coins as depicted below. Times have changed!
Have a blissful weekend!
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Today’s Juice News
Vrumona is located near Utrecht and employs more than 300 people. The company has a strong portfolio of own brands and partner brands supporting the health and sustainability agenda.
This is not the first time the Kolkata-based FMCG giant has chosen the acquisition route to expand into new territory. Last year, it acquired a 30% stake in the pet care startup Cannis Lupus, after picking up a 19% stake in the nutrition startup TruNativ.
CELSIUS’ new energy drink line, available starting later this fall, will offer bold new flavors and help fitness enthusiasts elevate their performance with a new formula that provides enhanced physical performance and cognitive benefits.
With Oobli’s first commercial launch of three fruit-flavored sweet teas, the company is building its product development around the oubli fruit’s sweet protein, brazzein, which Oobli reports is up to 5,000 times sweeter than sugar and metabolizes as a protein.
Coca-Cola HBC says that the expansion in returnable packaging is in response to growing consumer demand for returnable packaging solutions in Austria and will also help customers meet quotas for returnable packaging in retail, which are due to be introduced by 2024.
After 15 days of storage at 4 °C, HC-treated juice had higher quality features and nutrient retention than heat-treated apple juice.
The EPA says Martinelli didn't comply with regulations regarding the handling of a chemical used as a coolant, and that violated the Clean Air Act.