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Refresco invests in Joplin, KPD dives into energy drinks

.. and OJ Futures topped $4 dollars yesterday!! 🤯

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Today’s Juice News

U.S. District Judge Vince Chhabria ruled that consumers may be misled by the nutrition claims on the juice boxes.

The 1983 film "Trading Places," featuring Eddie Murphy and Dan Aykroyd, showcased the intricacies of orange juice futures trading. Fast forward four decades, and the orange juice market is once again in the spotlight. The price of orange juice futures has soared by 92% since the beginning of the year, with contracts traded on the Intercontinental Exchange in New York currently priced at $3.97 a pound. This surge is attributed to a disastrous orange harvest in Florida, largely due to the effects of Hurricanes Ian and Nicole, freezing conditions, and the persistent citrus greening disease. Florida, which typically produces over 90% of US oranges, has seen a decline in production, benefiting Brazil, the world's leading orange juice producer. The global orange juice industry is valued at over $6 billion, with expectations to reach $7.6 billion by 2027. The current rally in futures has drawn attention from day traders and social media, leading to speculations about market peaks.

Each reviewer sampled Tropicana Original Orange with Juicy Bits. This was used as a baseline to evaluate the supermarket-branded substitutes against. Afterwards, each reviewer sampled a glass of juice from a different supermarket - unaware of which brand they were consuming. Tropicana, which is the most expensive option at £3.45 per carton from a local Tesco Express, set the standard for the other competitors.

Symrise continued on its profitable growth course in the first nine months of the year and achieved organic sales growth of 7.4 %. Taking into account portfolio and exchange rate effects, group sales in the first nine months of the year increased to € 3,610 million (9M 2022: € 3,493 million), growth of 3.3 % compared to the same period of the previous year.

Specifically in the energy drink category, one of the highest attributes consumers seek in energy drinks is energy without the jitters. Phocus’ combination of clean caffeine from green tea, combined with L-theanine, provides a boost of energy without the jitters and mental clarity.

The partnership extends KDP's portfolio into sports hydration, a key white space category for the company, and is designed to significantly expand Electrolit's distribution and continue the brand's accelerated growth.

Refresco focuses on the distribution of a variety of drinks that includes soft drinks and juices. Currently, the company has over 70 locations around the world. The new jobs that will be created will have a higher starting wage above that of the national average.

Florida may still have the orange on its license plates. But if you want to find juice made from 100% Florida-grown oranges, you won't find it anymore under the big brand names.

Drawing on decades of experience in the beverage industry, Mark Mahoney teamed up with other industry veterans to launch The Drinkable Company. Here, he shares his top tips on launching a cannabis beverage brand, the opportunities and challenges for cannabis drinks, and how he expects the category to develop in the coming years...

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