Recent Cold Impacts Mostly Brazilian Lime

I will elaborate in a separate post, but on a personal note: I am open for business (brokering, consultancy, ft) › book a call.

Juice News 🧃

From Red Bull to Zevia, Amy Taylor Shares Lessons Learned From a Career Built Around Buzzy Beverages

Amy Taylor transitioned from being an elite track and field athlete with Olympic aspirations to a successful career in the beverage industry, working with brands like Red Bull and Zevia. She shares valuable lessons learned, emphasizing the importance of adaptability, resilience, and building strong relationships in the competitive beverage market. Taylor's journey highlights the significance of embracing change and leveraging experiences to drive professional growth and success.

Tapping into the productivity market: How two influencers built a $20m nootropic brand

Neutonic, a nootropic supplement brand, achieved a $20 million valuation within 18 months of its launch. The success of the company can be attributed to the strategic partnership between two influencers, effective marketing campaigns, and a focus on quality and transparency in product development. By tapping into the productivity market and emphasizing customer trust, Neutonic has rapidly grown its brand and market presence.

Chinova Bioworks rides MAHA wave, expands global footprint

Chinova Bioworks, led by COO David Brown, highlights the surging demand for non-alcoholic beer, emphasizing the challenge of spoilage once alcohol is removed. This underscores the need for innovative solutions to preserve quality in the absence of synthetic preservatives, driving the company's expansion efforts to meet the growing market demand.

The Beverage Flavor Boom Is Real—But So Is the Regulatory Black Hole

The global beverage flavoring market is projected to increase from $5.3 billion in 2025 to $9 billion, driven by the demand for exotic tastes and functional benefits in beverages like bubble teas and mushroom lattes. However, the growth of flavor innovation in labs and factories raises concerns about unchecked regulations in the industry.

California pear crop rebounds to normal levels for 2025

California is expecting to harvest 1.6 million packages of Bartlett pears this season, which compares to 1.2 million packages that were harvested last season. Bartlett pears are also the preferred variety for processing and California growers expect to deliver 75,000 tons to the processing sector, the board predicts.

What is driving better-for-you soda sales?

Millennials and Gen Z are propelling the growth of low-sugar soda sales, with brands like Poppi gaining popularity. However, legal challenges highlight the importance of clinical support, transparent labeling, and adherence to regulations for sustained success in the better-for-you soda market.

Juice Concentrates Market To Reach $115.50 Billion By 2032, Driven By Convenience Food Demand And Health & Wellness Trends, Says Meticulous Research

[I usually refrain from linking to reports like these, but just the summary has a heap of information] Meticulous Research® predicts the juice concentrates market will reach $115.50 billion by 2032, driven by convenience food demand and health & wellness trends. The market is expected to grow at a CAGR of 6.1% from 2025 to 2032, with a focus on organic food.

Citrus News 🍊

Promising HLB Solution Advances

A Central State University scientist in Ohio has made progress in the fight against HLB disease, advancing a promising solution to Phase 2 field trials. This development offers hope for improved management of HLB in citrus crops, potentially leading to more effective control measures in the future.

South African growers launch EU grapefruit campaign

South African citrus growers have united to promote the Star Ruby grapefruit variety in European markets through a joint marketing campaign. This initiative aims to increase awareness and consumption of South African grapefruits in the EU. By collaborating, the growers seek to enhance market penetration and boost sales of their produce in Europe.

Lemon prices bounce back after hitting 'lowest in 30 years' during winter

Lemon prices in the U.S. have recovered following a winter slump, attributed to decreased imports, a decrease in sellers, and reduced tariff pressures, leading to a tighter market.

CEPEA: Cold wave hits producing areas in Brazil

A recent cold wave has impacted producing areas, affecting crops like coffee, citrus fruits, and sugarcane in Brazil. The frost has led to concerns about potential damage to these key agricultural products, prompting farmers to take preventive measures. This weather event highlights the vulnerability of agricultural production to climate fluctuations and the importance of monitoring and adapting to such challenges in the sector.

Research Worth Reading 🔬

Green fabrication of graphene aerogel using pineapple juice for efficient degradation of synthetic dyes

The article highlights the environmental and health risks posed by synthetic dyes and the challenges in their degradation. A green fabrication method using pineapple juice for graphene aerogel production is proposed for efficient dye degradation. This eco-friendly approach offers a promising solution to address the limitations of conventional water treatment systems, which often rely on chemical tanks and aerobic treatments for dye removal.