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Will Orange Juice be Replaced by Apple Juice??
.. and a young man took on Coca-Cola... now his bev biz is worth 1.6B
Jan van Iperen
November 30, 2023
In the industry we often talk about the tipping point: At what price will an ingredient be replaced? When will formulations be adjusted? Do we see a trend that this is happening with Orange Juice? Is Apple Juice going to take over?
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