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New Standard Proposed for Identity of Pasteurized OJ

💸 A Billion Dollar Smoothie, Tax exemption for a no-added-sugar beverage, and Luxury and Sustainability come together...

For Professionals in the Juice and Citrus industry

That article about the billion dollar smoothie. The fact that there is a substantial audience willing to pay around $25 on a regular basis… it set my mind racing, especially after just having spent time in Europe again.

Sometimes it is really difficult to justify certain pricing, even when there is a way to explain it.

Juice News 🧃

The 'Billion Dollar Smoothie' has gained popularity as a trendy summer drink, with celebrities like Hailey Bieber endorsing it. This high-priced smoothie, available at Erewhon and SunLife Organics, is packed with superfoods and supplements, offering a luxurious and health-conscious option. The drink's ingredients include adaptogens, collagen, and other premium additions, appealing to consumers seeking a wellness-focused indulgence.

Domino will present advanced beverage coding innovations at Drinktec 2025, focusing on smarter and more sustainable solutions for traceability and high-speed production. The showcased technologies aim to enhance efficiency and accuracy in beverage manufacturing processes, emphasizing the importance of innovation in meeting industry demands for improved traceability and productivity.

Generous Brands has successfully acquired Health-Ade, expanding its portfolio of premium refrigerated beverages. As a Butterfly portfolio company, Generous Brands adds Health-Ade to its offerings alongside Bolthouse Farms, Evolution Fresh, and SAMBAZON. This acquisition strengthens Generous Brands' position in the market and enhances its product offerings in the beverage industry.

Beverage packaging design trends are evolving to combine luxury and sustainability, going beyond basic eco-friendly concepts to offer more creative and visually attractive solutions. This shift reflects a growing emphasis on innovative and appealing sustainable packaging options within the beverage industry.

Taiwan is considering exempting no-added-sugar drinks from taxes to promote its beverages globally and attract international brands to the local market. This move aims to boost Taiwan's beverage industry competitiveness and enhance its global presence. By offering tax exemptions, Taiwan hopes to encourage innovation in the beverage sector and strengthen its position in the international market.

Warburg Pincus has acquired FlavorSum from The Riverside Company, a manufacturer of flavor systems for food and beverage brands. This acquisition marks a strategic move in the industry, showcasing the ongoing evolution and consolidation within the flavor manufacturing sector.

In the past decade, new fizzy brands with trendy health-related keywords like “kombucha” and “probiotic” gained popularity, while sugar-free options like Poppi and Olipop became common in US stores. National Beverage Corp. found success with La Croix, while major beverage companies shifted away from juices. The landscape has evolved with a shift towards healthier, innovative options challenging traditional soda brands.

Citrus News 🍊

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Orange juice, a sweet beverage with natural sugars, is considered acceptable in moderation by nutritionists. The Food and Drug Administration is proposing updated nutrition labels to include added sugars, aiming to increase transparency for consumers. It's advised to be mindful of portion sizes and opt for whole fruits to benefit from fiber content and avoid excessive sugar intake.

FDA has proposed amending the standard of identity for pasteurized orange juice by lowering the minimum Brix requirement from 10.5% to 10%. This change would impact the sugar content of the juice, potentially affecting production processes and labeling requirements for manufacturers in the orange juice industry.

Research Worth Reading 🔬

Finger lime, a native Australian citrus, is becoming more significant in high-end cuisine due to its use in First Nations foods. In February 2018, fruit rot was observed in finger lime trees in Rosebank, New South Wales, Australia. This marks the first report of Colletotrichum johnstonii causing fruit rot in Citrus australasica in Australia, highlighting a potential threat to this crop.

The study explores the use of microfluidization to enhance the quality of subpar citrus juice, addressing issues like shriveled juice sacs and reduced flowability. Microfluidization can improve the nutritional and functional quality of the juice, making it more acceptable. This method shows promise for enhancing the overall quality of citrus juice products.

The study focuses on developing edible films using pectin and orange peel essential oil through a central composite design. The research explores the effects of different variables on film properties like thickness, water vapor permeability, and mechanical strength. Findings suggest that these films have potential applications in food packaging due to their biodegradability and antimicrobial properties, offering a sustainable alternative to traditional packaging materials.

Preharvest chlorogenic acid treatments can enhance the quality and storability of 'Navel' oranges by influencing their phenolic composition during cold storage. This study highlights the importance of preharvest interventions in improving fruit quality and post-harvest characteristics, emphasizing the potential benefits of chlorogenic acid treatments for enhancing the overall quality of sweet oranges.

Since November 2014, this newsletter has saved tens of thousands professionals countless hours in their daily search for relevant industry information.

Juice News is a daily publication by Last Week Media (an indie media operation), and provides news, insights and research information curated daily by Jan van Iperen. This is a one-man-show, but I work hard and smart. Automation and self-developed tools make it possible to do this, besides my regular day job. Your support is appreciated.