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Is Apple Becoming a Premium Fruit in the EU?
And Ecuador’s Tango mandarins hit the U.S.

For Professionals in the Juice and Citrus industry
⁉ Juice & Citrus Trivia
Which enzyme is chiefly responsible for cloud loss/gelation in stored orange juice—and what common control step suppresses it?
⇣Answer down below.
It is really summer time… a bit sluggish. The amount of noteworthy news is hit and miss these days.
Have something to share? Hit me up at [email protected]!

Juice News 🧃
[please note: all articles from site are AI generated and not checked, so stay sharp!] The U.S. functional beverage sector presents a $62 billion opportunity for growth and innovation. Key strategic moves include product differentiation, leveraging health trends, and expanding distribution channels. To succeed in this competitive market, companies should focus on developing unique formulations, targeting specific consumer segments, and adapting to changing consumer preferences. Embracing innovation and staying agile are crucial for capturing a share of this lucrative market.
European consumers have experienced significant price increases in apples over the past three seasons, with forecasts indicating a possible fourth consecutive season of rising prices. This trend is unusual for a fruit that was once considered very affordable. EastFruit's comparative data highlights the ongoing shift towards premium fruit in Europe, signaling potential opportunities and challenges for both producers and consumers in the market.
Citrus News 🍊
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The content from Week 33 of August 14, 2025, on the California Citrus Mutual website provides navel prices reported by industry representatives. This information can be valuable for stakeholders in the citrus industry to stay informed about market trends and make informed decisions regarding pricing strategies.
Ecuador's Tango mandarins are seedless, easy to peel, and have an ideal Brix-to-acidity ratio, making them highly desirable in the market. These attributes are seen as crucial for achieving success in the industry.
Access to exotic citrus fruits in Europe has become more reliable, with products like finger lime, yuzu, and calamansi now more consistently available. This shift allows for greater accessibility and variety in citrus offerings throughout the year. Improved availability of these exotic fruits presents opportunities for consumers and businesses to explore new flavors and culinary experiences.
Research Worth Reading 🔬
Researchers at South Dakota State University are investigating the potential of utilizing grapevine cellulose for producing eco-friendly biodegradable films due to its high cellulose content, offering a sustainable alternative for packaging materials.
⇡Juice & Citrus Trivia Answer: Pectin methylesterase (PME); thermal inactivation via pasteurization (e.g., HTST).
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