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Influencers Surpass Beverage Giants in the Rise of Creator-Led Brands

And Fundecitrus Recognizes UC Davis Researcher for Citrus Industry Contributions.

For Professionals in the Juice and Citrus industry

A late edition as the amount of news in citrus and research was lagging… and still not very abundant as you can see.

Today just like yesterday and tomorrow is a free full edition for everyone, celebrating the 11th anniversary of Juice News. If you appreciate it: Please send it to 2 of your friends.

Jan van Iperen

With in today’s edition:

  • Innovative Flavors and Hydration Trends Shape Beverage Industry by 2025

  • Unveiling China's 'Little Sweet Water' Beverage Trend Rise

  • Investing in Nutritional Drinks: Tetra Pak Highlights Opportunity in Functional Beverages

  • Top Adaptogen and Functional Drinks for 2025: Brez and Juni Lead the Way

  • Influencers Surpass Beverage Giants in the Rise of Creator-Led Brands

  • From Rock Bottom to Beverage Success: A UVA Alum's Inspiring Journey

  • Monster Beverage Reports $2.2B in Net Sales, Emphasizes Global Growth and Innovation Pipeline

  • Fundecitrus Recognizes UC Davis Researcher for Citrus Industry Contributions

  • Sustainable Dye Removal with Punica Granatum Waste-Derived Activated Carbon: Optimization and Adsorption Insights

Juice News 🧃

SupplySide Global 2025 highlighted the rise of innovative flavors in beverages like clear sodas and functional coffees. To stay competitive, beverage companies should focus on developing unique flavor profiles and incorporating functional benefits. Embracing this trend can help brands capture consumer interest and drive growth in the evolving beverage market.

China's beverage market sees a rise in the 'Little Sweet Water' trend, impacting the industry significantly. This trend highlights products that cater to the growing demand for sweet beverages in China.

Tetra Pak's global manager highlights the nutritional drinks sector’s opportune moment for investment. The functional beverages category shows promise for growth and innovation, making it an appealing market for financial opportunities.

For optimal focus, consider Brez and Juni as top choices among adaptogen and functional drinks. These picks stand out among mushroom teas, kava, and party drinks tested, offering effective options for enhancing mental clarity and concentration.

Digital influencers are reshaping the beverage industry with authentic, health-focused brands, surpassing traditional giants. To succeed, beverage companies should embrace influencer partnerships, prioritize authenticity, and focus on health-driven products to meet consumer demands and attract investors.

UVA graduate Megan Riggs found success in the beverage industry after a life-altering experience. This highlights the importance of resilience and adaptability in overcoming challenges. Riggs' story underscores the potential for growth and success even in the face of adversity, serving as inspiration for individuals navigating difficult times.

Monster Beverage Corporation reported robust global growth with net sales reaching $2.2B in Q3 2025. CEO Hilton Schlosberg emphasized record results and strong financial performance. Key takeaways include continuous innovation, strong cash generation, and growth in net sales, gross profit, and operating income.

Citrus News 🍊

Fundecitrus recognized UC Davis Distinguished Professor for contributions to the citrus industry. Collaboration between research institutions benefits global citrus production. Acknowledge and support researchers' efforts for advancements in citrus cultivation and disease management.

🍋 Keep an eye on citrodex.com. I am building the ultimate citrus resource.

Research Worth Reading 🔬

Punica granatum waste can be repurposed for sustainable activated carbon production, aiding in dye removal. Utilizing this waste reduces environmental impact and offers an eco-friendly alternative. Applying Central Composite Design-Response Surface Methodology (CCD-RSM) enhances the adsorption process efficiency. Consider exploring this method for sustainable dye removal solutions and contributing to waste reduction efforts in industrial processes.

Since November 2014, this newsletter has saved tens of thousands professionals countless hours in their daily search for relevant industry information.

Juice News is a daily publication by Last Week Media (an indie media operation), and provides news, insights and research information curated daily by Jan van Iperen. This is a one-man-show, but I work hard and smart. Automation and self-developed tools make it possible to do this, besides my regular day job. Your support is appreciated.