Heavy Rains in January Increase Fruit Losses and Lower Quotations in Brazil

› juice news

Soft Drinks Market: Low-Sugar and Zero-Calorie Beverage Trends and Forecast

The soft drinks market is experiencing growth driven by an increase in convenience store availability and the rising trend of on-the-go consumption. This shift is leading to a greater demand for low-sugar and zero-calorie beverage options as health trends influence consumer preferences.

• The expansion of convenience stores is contributing to the accessibility of soft drinks.

• On-the-go consumption patterns are reshaping product offerings in the beverage sector.

• Health-conscious trends are driving demand for low-sugar and zero-calorie beverages.

This growth in the soft drinks market highlights evolving consumer preferences that may impact the juice and beverage sectors, particularly in the development of healthier product lines.

Sentia Expands into Alcohol-Free Cider Market

UK functional drinks maker Sentia Spirits is expanding its product line to include alcohol-free cider, focusing on science-led innovation to cater to consumers who are reducing alcohol consumption while maintaining social experiences. This move reflects a growing trend in the beverage market towards non-alcoholic options.

• Sentia Spirits aims to innovate within the alcohol-free segment by leveraging scientific approaches.

• The expansion into alcohol-free cider aligns with consumer trends favoring healthier lifestyle choices.

• This development may influence other beverage companies to explore non-alcoholic alternatives.

The expansion into alcohol-free cider highlights a significant trend in the beverage market towards non-alcoholic options, which could impact product offerings in the juice and beverage sectors.

WaterJunkie Launches Mushroom-Infused Sparkling Drinks to Meet Functional Beverage Demand

UK functional beverage brand WaterJunkie has introduced a new line of mushroom-infused sparkling drinks, aiming to meet the growing demand for functional beverages. This expansion reflects the brand's strategy to diversify its offerings in a competitive market.

• WaterJunkie's new product line targets consumers interested in health and wellness through functional beverages.

• The inclusion of mushroom extracts aligns with current trends favoring natural and functional ingredients in beverages.

• The launch may indicate a broader market shift towards innovative beverage options that combine taste with health benefits.

The introduction of mushroom-infused drinks highlights the evolving landscape of the beverage market, where functional ingredients are becoming increasingly popular among consumers.

Milo's Expands Beverage Portfolio with Fruit Punch, Zero Sugar Lemonade, and Blackberry Sweet Tea

Milo's Tea Company is expanding its beverage portfolio by introducing three new products: Fruit Punch, Zero Sugar Lemonade, and a limited edition Blackberry Sweet Tea. This expansion reflects the company's commitment to offering a variety of beverages made with high-quality ingredients.

• The new product line includes both traditional flavors and innovative options, catering to diverse consumer preferences.

• The introduction of a Zero Sugar Lemonade indicates a growing trend towards healthier beverage choices.

• Limited edition offerings, like the Blackberry Sweet Tea, may create urgency and attract consumers looking for unique flavors.

The expansion of Milo's beverage portfolio highlights the ongoing trends in the juice and beverage market towards healthier options and innovative flavor combinations.

good2grow Expands BIGGER Juice Line

good2grow is expanding its BIGGER juice line by introducing a new flavor, Watermelon Berry Twist, which follows positive consumer testing and retail performance. This expansion emphasizes the appeal of larger pack sizes and no-added-sugar formulations in the children's beverage market.

• The new flavor addition reflects consumer demand for innovative and healthier options in kids' beverages.

• Larger pack sizes and kid-friendly functionality are key factors driving growth in this segment.

• The focus on no-added-sugar formulations aligns with current health trends among parents seeking better choices for their children.

The expansion of good2grow's product line underscores the increasing importance of health-conscious options in the juice and beverage market, particularly for younger consumers.

GoFast Sports & Beverage Makes Major Comeback on Retail Shelves in Colorado

GoFast Sports & Beverage has announced its return to retail shelves across Colorado, marking a significant brand comeback. The company aims to re-establish its presence in the beverage market following previous challenges.

• GoFast Sports & Beverage is focusing on regaining market share in Colorado's competitive beverage landscape.

• The brand's return may indicate a growing consumer interest in sports and energy drinks.

• This comeback could influence local retail dynamics and competition among beverage brands in the region.

The re-entry of GoFast Sports & Beverage into the Colorado market highlights evolving trends and competition within the juice and beverage sectors.

Tractor Beverage's New Craft Haymaker Earns Clean Label Certification

Tractor Beverage has announced that its new Craft Haymaker beverage has received Clean Label Project certification, reflecting a commitment to transparency in ingredient sourcing. This certification comes as consumers are increasingly demanding clarity about what is in their food and beverages.

• The Clean Label Project certification indicates that the product meets rigorous standards for ingredient transparency and safety.

• The trend towards clean labeling is gaining momentum as consumers become more health-conscious and skeptical of traditional food and beverage brands.

• Tractor Beverage aims to differentiate itself in a competitive market by emphasizing the quality and integrity of its ingredients.

The emphasis on clean labeling and transparency is becoming increasingly relevant in the juice and beverage market as consumer preferences shift towards healthier, more trustworthy options.

Eastroc Matches Offer Price in Hong Kong Share Debut

Eastroc, China's leading energy-drinks manufacturer, successfully matched its offer price during its debut on the Hong Kong Stock Exchange, raising US$1.3 billion in the largest initial public offering (IPO) in the city this year. The strong retail demand for the shares comes amid increased regulatory scrutiny in the region.

• Eastroc's IPO reflects robust investor interest in the energy drinks sector despite regulatory challenges.

• The company's successful debut may signal a positive trend for other beverage companies considering public offerings in Hong Kong.

• The US$1.3 billion raised indicates significant capital availability in the beverage market.

The successful IPO of Eastroc highlights the ongoing investor confidence in the beverage sector, particularly in energy drinks, despite regulatory pressures.

Langers Launches GLP-1 Support Beverage in Functional Waters Market

Langers is entering the functional beverage market with a new product designed to support GLP-1 usage, aiming to leverage the increasing popularity of GLP-1 medications. This move reflects a growing trend towards health-focused beverages.

• Langers is developing a beverage specifically targeting consumers using GLP-1 medications.

• The introduction aligns with a broader market trend towards functional drinks that offer health benefits.

• There is a notable rise in consumer interest in products that support weight management and metabolic health.

This development highlights the increasing intersection of the beverage industry with health and wellness trends, particularly in relation to functional ingredients.

Ball's New CEO Discusses Volume Runway with Added US and European Assets

Ball Corporation's recent earnings call marked the first under new CEO Ron Lewis and CFO Daniel Rabbitt, highlighting the company's strategic expansion with the acquisition of two Benepack facilities in Europe and increased can ends manufacturing in the United States.

• The acquisition of Benepack facilities is expected to enhance Ball's operational capacity in Europe.

• The shift of can ends manufacturing to the U.S. may improve supply chain efficiencies and reduce lead times.

• Leadership changes at the executive level could signal a new strategic direction for the company.

These developments may impact the supply chain and production capabilities within the beverage can market, influencing the availability of packaging for juice and other beverages.

Biotechnology as a Flexible Toolbox for R&D: Q&A with IFF Scent SVP

IFF Scent's Senior Vice President, Charbel Bouez, discusses the company's use of various biotechnology technologies to drive innovation in fragrance development while upholding quality standards. This approach positions IFF Scent as a leader in integrating advanced methods into their research and development processes.

• IFF Scent employs a range of biotechnological tools to enhance its fragrance offerings.

• The company emphasizes maintaining high quality alongside innovation in its R&D efforts.

• Charbel Bouez highlights the adaptability of biotechnology as a key advantage for the company.

The integration of biotechnology in fragrance development could influence trends in the juice and beverage sectors, particularly in flavor enhancement and ingredient sourcing.

Bae Juice Expands to Costco, Coles, and Over 700 New Stores

Australian anti-hangover brand Bae Juice has achieved significant sales milestones, selling one pack of 100% pure Korean pear juice every 12 seconds in December 2026. The brand is expanding its distribution to include Costco, Coles, and over 700 additional stores, marking its transition to a mainstream functional beverage.

• Bae Juice has experienced rapid growth, particularly during the holiday season, indicating strong consumer demand for functional beverages.

• The brand's expansion into major retailers like Costco and Coles suggests a strategic move to increase market presence and accessibility.

• The focus on Korean pear juice positions Bae Juice uniquely within the beverage market, leveraging the health benefits associated with this ingredient.

The expansion of Bae Juice into larger retail chains highlights the growing trend of functional beverages in the juice and beverage market, particularly those targeting specific consumer needs like hangover relief.

› citrus news

Heavy Rains in January Increase Fruit Losses and Lower Quotations in Brazil

Heavy rains in January have led to increased losses in agricultural production, particularly affecting citrus crops in Brazil. This adverse weather has also resulted in lower press quotations for citrus products, indicating a potential impact on market pricing and availability.

• Heavy rainfall has caused significant damage to citrus crops in Brazil, leading to increased losses for producers.

• The adverse weather conditions have resulted in lower press quotations for citrus products, reflecting market adjustments.

• These developments could influence the overall supply and pricing dynamics in the citrus market.

Understanding the impact of weather on citrus production is crucial for stakeholders in the juice and beverage markets, as it may affect supply chains and pricing strategies.

Florida Cold Weather Damages Citrus Crop and Strains Power Supplies

Florida has experienced severe cold weather that has adversely affected its citrus crop, leading to damage and prompting local utilities to request residents to conserve electricity. The cold conditions have raised concerns about the impact on agricultural output and energy supply.

• The cold weather has resulted in significant damage to Florida's citrus crops, which could affect supply levels.

• Local utilities are experiencing strain on power supplies due to increased demand amid the cold temperatures.

• The situation highlights the vulnerability of agricultural production to extreme weather events.

This development could have implications for the citrus market, affecting supply and pricing dynamics in the juice and beverage sectors.

Is Your Orange Juice 100% Fruit or Watered-Down with Additives?

The article discusses the differences between 100% pure orange juice and beverages that may contain added sweeteners, flavorings, and preservatives. It highlights the importance of consumers being able to identify genuine orange juice products to ensure they are making healthy choices.

• Not all orange juice products are 100% fruit; some may contain additives that dilute their nutritional value.

• Consumers are encouraged to read labels carefully to distinguish between pure juice and those with added ingredients.

• The perception of orange juice as a healthy beverage may be impacted by the presence of non-fruit components in some products.

The distinction between pure orange juice and those with additives is crucial for consumers in the juice and beverage market, influencing purchasing decisions and health perceptions.

Want to dive deeper in citrus? Coming in early 2026: citrodex.com

› research

Investigating Start-Up Hydraulic Retention Time's Impact on Biohydrogen Yields and Microbial Ecology in Dark Fermentation of Expired Fruit Juices

Expired fruit juices (EFJ) were assessed as a substrate for biohydrogen production through dark fermentation, focusing on the impact of hydraulic retention time on yields, metabolite distribution, and microbial ecology. The study highlights the potential of utilizing waste fruit juices in sustainable energy production.

• The research explores the efficiency of using expired fruit juices as a renewable energy source.

• It examines the relationship between hydraulic retention time and biohydrogen yields during fermentation.

• Findings may influence the development of waste-to-energy technologies in the beverage industry.

The study's findings could have implications for the juice and beverage markets, particularly in terms of waste management and sustainable practices.

Comparison and Analysis of Four Citrus aurantium Varieties Used in Aurantii Fructus

The study analyzes four varieties of Citrus aurantium, commonly known as bitter orange, focusing on their chemical profiles and potential applications in food and medicine. The findings highlight the nutritional and bioactive components of these varieties, contributing to their value in various industries.

• The research identifies significant differences in the chemical compositions of the four Citrus aurantium varieties.

• The study emphasizes the potential health benefits and applications of Aurantii Fructus in food and medicinal products.

• Understanding the chemical profiles can aid in optimizing the use of these varieties in the juice and beverage sectors.

The insights from this analysis can influence the sourcing and formulation strategies in the juice and beverage markets, particularly for products utilizing Citrus aurantium.

Targeting Bitterness Gene Through Genome Editing Abolishes Bitter Flavanones in Citrus

Research highlights the potential of genome editing to target the "bitterness gene" in citrus, which could lead to the elimination of bitter flavanones in citrus fruits. This advancement may result in the development of new citrus varieties and the ability to cultivate them in a wider range of climates.

• Genome editing techniques are being explored to modify the flavor profile of citrus fruits by eliminating bitterness.

• The research focuses on the enzyme responsible for the accumulation of bitter flavanone-neohesperidosides.

• Potential implications include enhanced consumer acceptance and broader agricultural adaptability for citrus cultivation.

The findings could significantly impact the citrus market by enabling the production of sweeter varieties, potentially increasing consumer demand and market opportunities.