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Some thoughts and observations after Juice Summit and Anuga

... and one day no talk about FCOJ.

😅 Oof. Just came back to my temporary office in the Netherlands and I think that I am going to need some time to digest the information and sentiment picked up during Juice Summit and Anuga.

A lot of concerns, a lot of unknowns.
But one thing is for sure: This year (again) is going to be defining the future of our industry. Current developments in the citrus market especially (Orange anyone?) will have an effect for sure and not just for the short run.

A couple of observations:

  • 🤔 We as an industry know how to make things even more complicated… we need to work on a lot of solutions and accompanying regulations and guidelines

  • ♻️ A waste-less mindset is slowly trickling through the supply chain

  • 💸 The consumers will soon have to decide: can or cannot afford; pay up or change choice

  • ⚡️ New energy drinks are still popping up but with more focus on functionality and health benefits

  • 🌱 Plant-based is gaining attention, but not necessarily gaining ground

  • 🚢 Transport and economic/political restrictions are still a thorn in the eye of certain countries… not lowering barriers for new opportunities

  • 🔥 AI is hot. Blockchain is hardly mentioned

  • 🥤 I finally had the chance to taste the upcycled cocoa fruit drink, KOA. An amazingly refreshing experience (both as ingredient and consumer product!

  • 👴🏼 Succession needs more attention. The pioneers and builders of this industry are slowly fading out and with that certain ethics, knowledge and education gets lost

  • 🍍 Juice News should talk about more different fruit (and vegetable) markets and products

The latter is something I’d like some feedback on: what do you want to see more of?

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