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For Professionals in the Juice and Citrus industry
For most of you: Hi again!
Never before did I allow for such a gap in the frequency and regularity of Juice News... unannounced.
Sometimes life gets to you, and you have to choose focus, sleep and health over additional screen time. My rhythm in California had shifted a lot. When the time is right I will elaborate but for now it is good to be back into the rhythm of curating the daily news for you again!
As always: hit reply when you have questions or remarks.
Juice News 🧃
Energy drink company Celsius Holdings announced today that its subsidiary brand, Alani Nu, has notched more than $1 billion in sales over the past 52 weeks—representing a head-turning 72.4% year-over-year sales increase. The company’s impressive success demonstrates that the functional beverage craze may not be merely a passing fad for consumers.
Celsius Holdings, which also owns the popular energy drink Celsius, officially acquired Alani Nu last month for $1.8 billion.
Bae Juice Energy redefines the traditional energy drink market with its revolutionary clean energy approach. The brand’s commitment to functional energy stands in stark contrast to conventional energy drinks loaded with artificial ingredients and excessive sugar content.
THC-infused beverages, sometimes referred to as "gardening drinks" on social media, are catching the eyes of consumers looking for alternatives to alcoholic beverages.
The THC beverage industry is expected to be a $4 billion industry by 2028, according to Euromonitor International, a London-based market research company.
For the first time in Bruges, Belgium, the Juice Summit 2025 registration just opened and there are only 150 tickets at the early bird discount available. Get yours now!
Keurig Dr Pepper’s $1 billion-plus bet on Ghost energy drinks is beginning to pay off, helping boost sales at the beverage giant and offset headwinds in traditional segments like soda and coffee.
The federal push follows a flurry of state laws and a January decision to ban the artificial dye known as Red 3 — found in cakes, candies and some medications — because of cancer risks in lab animals. Social media influencers and ordinary consumers have ramped up calls for artificial colors to be removed from foods.
The FDA allows about three dozen color additives, including eight remaining synthetic dyes. But making the change from the petroleum-based dyes to colors derived from vegetables, fruits, flowers and even insects won’t be easy, fast or cheap.
More than 7,000 cases of a popular apple juice product have been recalled due to concerns that they could be contaminated with patulin, a toxic substance produced by some molds.
The recall covers four packs of Martinelli’s 10-ounce round glass apple juice bottles sold in 28 states, including Alabama.
Citrus News 🍊
This success showcases “the competitiveness of Moroccan agricultural products and an internationally recognized know-how,” stated the agency in charge of promoting and controlling Morocco’s agricultural and maritime exports.
Japan is the thirteenth biggest market for Morocco’s agri-food products and is well known for its strict requirements, the agency stated. “Their acceptance of Moroccan citrus fruits, in particular the prized Nadorcott, is proof that these products comply with the most rigorous sanitary standards and opens the way to a diversification of the exported varieties, according to market preferences,” it added.
According to a press release from Florida Senate President Ben Albritton, $190 million would be used for field trials that demonstrate the impact of grove management, therapeutic tools, and disease-resistant varieties for new plantings and tree rehabilitation. Roughly, $125 million of the $190 million would go toward costs directly associated with the acquisition of trees.
Around 30 new trees featuring four varieties of citrus – lemon, orange, grapefruit and Buddha’s hand – are being grown at the Ventnor Botanic Garden on the Isle of Wight, which has a climate that can be up to 5C warmer than the rest of the UK. Typically, citrus trees can only be grown indoors in Britain, with experts recommending home gardeners bring plants inside to avoid freezing temperatures over the winter. The Eden Project in Cornwall introduced an indoor grove but this marks the first time a significant number of trees have been successfully planted together outside.
Over the past six months, the USDA’s Animal and Plant Health Inspection Service (APHIS) and the California Department of Food and Agriculture (CDFA) have expanded the quarantine boundaries for Huanglongbing (HLB), also known as citrus greening disease, in several counties including Riverside, Los Angeles, San Diego and Orange.
🔬 Research Worth Reading
With industrial lime juice dominating the market, the risk of adulteration has significantly increased. In this study, industrial lime juice adulteration is investigated with a two-tiered approach.
The United States currently produces an impressive volume of blackberries, with 37 million pounds processed annually and nearly 3 million pounds sold as fresh fruit. In Florida alone, more than 700 acres across close to 300 farms are dedicated to blackberry cultivation. This new research is particularly timely for Florida’s agricultural sector, which has been searching for alternative crops to replace the declining citrus industry.
In a transformative move to address international market challenges, the ICAR-Central Citrus Research Institute (ICAR-CCRI) in Nagpur has introduced 17 elite citrus varieties from the United States Department of Agriculture (USDA) National Clonal Germplasm Repository in Riverside, California. The imported collection includes six sweet oranges, three mandarins, unique hybrids like tangelo and tangor, Australian finger lime, and four rootstocks.
Since November 2014, this newsletter has saved tens of thousands professionals countless hours in their daily search for relevant industry information.
Juice News is a daily publication by Last Week Media (an indie media operation), and provides news, insights and research information curated daily by Jan van Iperen. This is a one-man-show, but I work hard and smart. Automation and self-developed tools make it possible to do this, besides my regular day job. Your support is appreciated.