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More and more consumers experiment with non-alcoholic beverages
.. and how a $20 smoothie went mainstream in 2023
Jan van Iperen
December 14, 2023
While Doritos is launching an alcoholic nacho cheese infused beverage at $65 a bottle and Campari buys Courvoisier for 1.2B… we’re nearing the holidays and see NPD increasing in the NA sector.
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