California Tightens Oversight of Food Ingredients

— juice news

Michelle Grant Shares Multimillion-Dollar Marketing Playbook for Gorgie

Michelle Corderio Grant developed GORGIE by actively listening to her community and incorporating their feedback into the brand's growth strategy. The company has secured $37 million in funding, which has been instrumental in its expansion. Grant outlines her multimillion-dollar marketing playbook, detailing the strategies that have significantly contributed to GORGIE's success in the competitive beverage market.

The Most Manly Drink, Now for the Girls

The Atlantic discusses the evolving perception of energy drinks, traditionally marketed towards men, now targeting women; And highlights how brands are adapting their marketing strategies to appeal to female consumers, emphasizing empowerment and lifestyle. The shift reflects broader societal changes regarding gender roles and consumption patterns, indicating that energy drinks are increasingly viewed as acceptable for women, challenging previous stereotypes associated with these beverages.

Family-Owned Soda Firm Sticks to Returnable Glass Bottles

Twig's Beverage, a family-owned soft drinks company, has maintained a loyal customer base by adhering to its traditional practices, notably using returnable glass bottles. This commitment to old-fashioned methods distinguishes the company in a market dominated by modern packaging. Twig's Beverage emphasizes sustainability and nostalgia, appealing to consumers who appreciate environmentally friendly options and the classic experience of drinking from glass bottles.

California Tightens Oversight of Food Ingredients

California's AB 2034 is advancing, focusing on self-affirmed Generally Recognized As Safe (GRAS) ingredients. This legislation is igniting discussions regarding the balance of state and federal authority, as well as concerns about the potential for inconsistent food safety regulations across different jurisdictions. The bill underscores the ongoing tension between state-level oversight and the need for cohesive national standards in food ingredient safety.

Multinational Beverage Giants Contribute to Nigeria's Plastic Waste Crisis, Audit Finds

A recent audit has revealed that multinational beverage companies and single-use plastic manufacturers are the primary contributors to Nigeria's plastic waste crisis. The findings highlight the significant role these entities play in exacerbating plastic pollution within the country. This situation raises concerns regarding environmental sustainability and the responsibility of major corporations in managing their packaging waste effectively. The impact of this pollution on local communities is also notable.

Protein Pop Launches Protein Pop Plus at Costco Nationwide

Rise Wellness has introduced Protein Pop Plus, a new carbonated, ready-to-drink beverage, now available at Costco nationwide. This product expansion builds on the existing Protein Pop line, offering consumers an innovative option in the beverage market. Protein Pop Plus is designed to cater to health-conscious individuals seeking convenient, nutritious drink alternatives. The launch reflects the company's commitment to enhancing its product offerings in the wellness sector.

📺 NAM Food & Bev Advocacy 2026: Industry Leaders Discuss Feeding America

The NAM Food & Bev Advocacy 2026 video features industry leaders discussing the role of manufacturers in feeding America. The presentation highlights the importance of collaboration among stakeholders to address challenges in the food and beverage sector. It emphasizes innovation, sustainability, and the need for policies that support growth and efficiency in production, ultimately aiming to ensure food security for the nation.

James White Drinks Launches Ambient Functional Drinks Range at Waitrose

James White Drinks has introduced a new ambient functional drinks range into Waitrose, focusing on combining taste with everyday support. The company, known for its premium, natural fruit and vegetable juices, aims to offer blends that prioritize flavor while providing functional benefits. This launch reflects James White Drinks' commitment to innovation within the beverage sector, catering to consumer demand for both taste and health.

NIXIE Beverage Company Dominates Natural Channel, Poised to Challenge Conventional Soda

Nixie Beverage Company is recognized as the leading organic sparkling water brand and the #1 newcomer in the modern soda category. The company is experiencing significant growth within the natural channel and is preparing to expand its presence in conventional markets. Nixie's innovative approach and product offerings position it strongly within the beverage industry, highlighting its potential for continued success and market dominance.

VitClear Active Health Lemon & Lime: UK's First Stable Creatine Soda

VitClear Active Health Lemon & Lime has been introduced as the first stable creatine soda in the UK by the functional beverage brand. This innovative drink combines citrus flavors with nootropic ingredients, aiming to enhance cognitive function and physical performance. It targets health-conscious consumers looking for functional beverages that offer both taste and benefits, marking a notable development in the beverage market.