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APR 13-15 · IFU Juice Conference, Orlando, FL

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› juice news

Evolution Fresh Unveils Striking New Look and Campaign Focused on Healthy Living

Evolution Fresh, Inc. has announced a rebranding initiative, introducing a new look and marketing campaign aimed at promoting its organic, cold-pressed juice products. This move reflects the company's commitment to health and wellness as it seeks to strengthen its presence in the premium juice market.

• Evolution Fresh is focusing on a refreshed brand identity to attract health-conscious consumers.

• The new campaign emphasizes the company's dedication to organic and cold-pressed juice offerings.

• This initiative comes as part of a broader trend in the beverage industry towards health-oriented products.

The rebranding of Evolution Fresh highlights the growing consumer demand for premium, health-focused beverages in the juice market.

Poppi Brings Back Flavor That Sold Out Twice in 24 Hours

Poppi is reintroducing a flavor that has previously sold out twice within 24 hours, indicating strong consumer demand. The announcement highlights the popularity of the beverage brand's offerings, which are known for their unique flavors.

• Poppi's decision to bring back a sold-out flavor suggests a successful product strategy focused on consumer preferences.

• The rapid sell-out of the flavor indicates a strong market demand for innovative beverage options.

• The brand's marketing emphasizes customer satisfaction, as noted in consumer testimonials.

The reintroduction of a popular flavor by Poppi reflects trends in the beverage market where unique and appealing flavors can drive significant consumer interest and sales.

Odyssey Functional Energy Partners Expands Functional Beverage Offerings

Odyssey Functional Energy Partners has entered into a national agreement with Canteen, which will expand the brand's presence to over 8,100 workplace micro-markets. This partnership aims to enhance the availability of functional energy beverages in various work environments across the country.

• The collaboration will significantly increase the distribution of Odyssey's functional energy beverages.

• Canteen's extensive network will facilitate better access to these products in workplace settings.

• This move reflects a growing trend of functional beverages catering to health-conscious consumers seeking energy solutions.

The expansion of Odyssey Functional Energy Partners into workplace micro-markets highlights the increasing demand for functional beverages in the juice and beverage sector.

South Korean President Lee Proposes Sugar Tax with 80% Public Support

President Lee has proposed a sugar tax, which has garnered 80% public support, aimed at generating revenue for healthcare initiatives. The food industry has expressed concerns about potential cost increases resulting from this tax.

• The proposed sugar tax reflects a growing trend towards public health measures aimed at reducing sugar consumption.

• An overwhelming majority of the public supports the initiative, indicating a shift in consumer attitudes towards health and nutrition.

• The food industry warns that the tax could lead to increased prices for consumers, potentially impacting beverage and food product sales.

The proposed sugar tax could significantly influence pricing strategies and consumer behavior in the juice and beverage markets.

› citrus news

Growers Can Stay Productive Despite HLB Challenges

Growers facing Huanglongbing (HLB) can maintain productivity through Integrated Pest Management (IPM) strategies, according to expert Ozgur Batuman. While no single solution exists for HLB, these tools can help mitigate the disease's impact on citrus production.

• Growers are encouraged to adopt IPM tools to manage HLB effectively.

• The article emphasizes that there is no singular solution to combat HLB.

• Ongoing research and adaptation are crucial for sustaining citrus productivity.

HLB continues to pose significant challenges for the citrus industry, impacting juice and beverage production.

Bollo and ClemenGold Partner to Provide Year-Round Premium Mandarins to Europe

A strategic alliance between Bollo and ClemenGold International has been formed to ensure a continuous year-round supply of premium mandarins to European retailers. This partnership aims to enhance the availability of high-quality mandarins in the market.

• The collaboration focuses on providing a consistent supply of premium mandarins, addressing seasonal availability challenges.

• This partnership may strengthen the market position of both companies within the European citrus sector.

• The initiative reflects growing consumer demand for high-quality fruit year-round.

The partnership highlights a significant development in the citrus market, particularly for premium mandarins in Europe.

Want to dive deeper in citrus? Coming in early 2026: citrodex.com

› research

Study Finds Upcycled Orange Oil Promising for Cost-Effective Hand Sanitizers

A recent study highlights the potential of using upcycled orange peel waste to create cost-effective alcohol-based antibacterial hand sanitizers, focusing on antimicrobial effectiveness and consumer acceptance. The findings suggest significant implications for manufacturers and suppliers in the US cosmetic and personal care sectors.

• The study emphasizes the antimicrobial performance of hand gels formulated with orange peel waste.

• Consumer acceptance of these products is a key consideration in their market viability.

• Cost-effectiveness is a crucial factor for manufacturers looking to innovate in the hand sanitizer market.

The findings may influence trends in the juice and ingredients markets, particularly regarding the utilization of citrus waste in new product formulations.

From Waste to Valuable By-Product: Polyphenols, Fiber, and Proanthocyanidins in Costa Rican Guava Press Cake

Costa Rican guava press cake (GPC) is identified as an underutilized by-product from juice and pulp production, containing valuable components such as polyphenols, fiber, and proanthocyanidins. This research highlights the potential of GPC to be repurposed into functional ingredients for various applications, thereby adding economic value to the guava processing industry.

• GPC is rich in bioactive compounds that can enhance the nutritional profile of food and beverage products.

• The study suggests that utilizing GPC could reduce waste in the guava juice production process while creating new market opportunities.

• The incorporation of GPC into food formulations may appeal to health-conscious consumers seeking functional ingredients.

The findings underscore the potential for transforming by-products from juice production into valuable ingredients, which could impact the juice and beverage markets by promoting sustainability and innovation.