Year Over Year Decline for EU Orange and Grapefruit Imports

Yesterday I had only curated 3 articles, and thought it not enough to even bother you with a newsletter. So today, from a sunny Netherlands, I send you a very full edition!

Enjoy!

Juice News 🧃

“Pulp” Fiction: when is an agreement not an agreement? (KSY Juice Blends v Citrosuco)

The article discusses a Court of Appeal judgment in a case questioning when an agreement is not considered valid. A hands-on example around a contract for Orange Pulp Wash.

Prebiotic Soda Market Surges as Gut-Health Beverages Spark Global Wellness Movement

The prebiotic soda market is thriving by promoting gut health benefits, despite skepticism about its effectiveness. The marketing strategy suggests that consuming these sodas can improve gut health, digestion, and mood. This trend reflects a growing interest in wellness beverages.

World’s top 15 soft drinks brands 2025

FoodBev Media’s Richard Hall identifies significant changes in the top soft drinks brands globally over the past decade. Stay informed about evolving trends in the soft drinks market to adapt strategies accordingly and capitalize on emerging opportunities for brand growth and market expansion.

Alcohol Removal Company ALTR Raises $5M Seed Round

ALTR, a beverage technology company, has secured $5 million in seed funding to advance its innovative products. This investment will support ALTR in bringing its pioneering beverage technology to market, marking a significant milestone for the company's growth and commercialization efforts.

Europe's Leading Adult Non-Alcoholic Drink Brands Expand to U.S. as Demand Surges for Premium Options

Europe's popular adult non-alcoholic drink brands, UNDONE and Thomas Henry, are expanding to the U.S. due to increased demand for premium non-alcoholic options. UNDONE specializes in non-alcoholic aperitivo, wines, and spirits, while Thomas Henry is known for its dynamic beverage offerings. This expansion reflects a growing trend towards sophisticated non-alcoholic choices in the American market.

Natalie’s Orchid Island Juice Company Introduces 100% Single-Ingredient Pineapple Juice

Natalie’s Orchid Island Juice Company has introduced a new product, 100% Pineapple Juice, crafted from a single ingredient. This minimally processed juice is rich in natural vitamin C and antioxidants, offering a bright and tropical flavor profile.

Pure Green Accelerates National Expansion, Cementing Position as One of the Fastest-Growing Juice Bar Franchises in the U.S.

Pure Green is rapidly expanding its juice bar franchise across over 25 states, achieving record-breaking sales and implementing new support systems and technology. The franchise growth is fueling their national expansion, solidifying their position as one of the fastest-growing juice bar franchises in the U.S.

Olipop doubles down on health claims as Pepsi, Coke enter better-for-you soda space

Olipop's CEO emphasizes the validation of the beverage's health benefits through new nutritional studies, aiming to set the brand apart from competitors like Pepsi and Coke entering the better-for-you soda market. This focus on health claims highlights Olipop's commitment to offering a differentiated and health-conscious product in a competitive industry landscape.

Community, Commerce and Refreshment: How Coca-Cola India is Enablng Vendors and Reaching Millions in Puri

Coca-Cola India plays a significant role in supporting the vibrant Ratha Yatra 2025 in Odisha by providing refreshing beverages to millions, contributing to the local culture and economy.

Citrus News 🍊

Ensuring water supply for a drought-prone citrus producer

Souss Massa in Morocco, a key agricultural region, copes with recurring droughts by implementing innovative solutions like recycling wastewater. This strategy helps ensure a stable water supply for citrus production, highlighting the region's resilience in the face of challenging environmental conditions.

Vitafoods Europe 2025: Prinova unveils CitraPeak, its new pre-workout ingredient for sports beverages

Prinova introduced CitraPeak at Vitafoods Europe as a novel pre-workout ingredient derived from a soluble form of hesperidin found in citrus peels. CitraPeak boasts rapid activation, enhanced solubility, and proven benefits such as increased physical output, thermogenic effects, and improved blood flow. This innovative ingredient is positioned to enhance sports beverages with its unique properties for athletes seeking performance optimization.

Really a great way to kick off South African soft citrus season in China

South African fruit packhouses are grappling with balancing operational efficiency and the well-being of human operators. This challenge is a common concern across the industry, prompting a reflection on the optimal approach to maintain productivity while ensuring the welfare of workers.

Trump tariffs sour fortunes of SA’s citrus farmers

South African citrus has gained importance in the US market, the largest citrus importer globally, particularly during the off-season summer months when South Africa's winter harvest is abundant.

Peruvian citrus exports grew by 50% between January and May

Peru's citrus exports surged by 50% between January and May, with over 100,000 tons exported during this period. The Ministry of Agricultural Development and Irrigation reported this significant growth, highlighting the country's increasing presence in the global citrus market. This growth underscores Peru's strong position as a key player in the citrus export industry, showcasing potential opportunities for further expansion and market development.

EU orange and grapefruit imports decline y.o.y

EU orange imports for the 2024–2025 season decreased to 549 tons from 636 tons in the previous season, with major suppliers being South Africa, Egypt, and Morocco. Grapefruit imports also declined year over year. Factors influencing the decrease include challenges in the global supply chain and competition from other citrus varieties.

Research Worth Reading 🔬

The effect of ultrasonic pretreatment on the drying kinetics of orange peels under different drying methods

Ultrasonic pretreatment enhances the drying process of orange peels by reducing their moisture content, making them less vulnerable to bacterial and microbial contamination. This method improves the efficiency of drying techniques for citrus peels, preserving their beneficial nutrients.

A Multi-kernel CNN model with attention mechanism for classification of citrus plants diseases

Prevalence of diseases in citrus plants poses a major challenge, significantly reducing agricultural production and impacting the economy. Preventing and monitoring these diseases is vital for sustaining citrus production.

Tuning the taste: How acoustic environments and cultural differences moderate the taste and mouthfeel of orange juice

The acoustic environment and cultural differences significantly influence the taste and mouthfeel of orange juice when consumed. The setting in which food and beverages are consumed plays a crucial role in taste perception. Cultural variations and acoustic surroundings can moderate how flavors are experienced, highlighting the importance of environmental factors in shaping our sensory experiences.