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Beverage brands are increasingly leveraging cultural relevance, social discovery, and strategic distribution to enhance demand and foster customer loyalty. This shift reflects a broader trend where brands position themselves as lifestyle choices rather than mere products. By aligning with consumer values and preferences, these brands aim to create deeper connections with their audience, ultimately influencing purchasing decisions and brand loyalty in the competitive beverage market.

Steric Systems Inc. is expanding its electromagnetic beverage processing technology into the ready-to-drink (RTD) beverage sector. This development aims to enhance the efficiency and quality of RTD production. The company, based in Culver City, California, announced this initiative on September 28, 2026, highlighting its commitment to innovation in beverage processing as it seeks to capitalize on the growing RTD market.

sugar-sweetened beverages starting in 2027. The Indonesian government aims to implement this levy as part of its efforts to curb sugar consumption and promote healthier lifestyles among its population. The initiative is expected to generate significant revenue, contributing to public health programs and potentially reducing the burden of non-communicable diseases associated with high sugar intake.

Texas citrus growers anticipate a harvest that is approximately 15 percent larger than the previous year. Dale Murden, president of the Texas Citrus Mutual, indicated that the crop is expected to exceed last year's yield. This increase reflects positive growth trends in the citrus industry within Texas, suggesting favorable conditions for growers as they prepare for the upcoming harvesting season.

The citrus industry faces significant challenges due to a rise in foreign imports, which jeopardize its survival as domestic sales are nearly equal to imported products. Dr. Victoria Hatton, a food futurist, emphasizes the necessity for the industry to develop an innovative, patented export product to enhance competitiveness on a global scale. This perspective was shared during a conversation with Ingrid Hipkiss.

Türkiye is employing the sterile insect technique to safeguard its citrus and other fruit crops. This method utilizes expertise in nuclear science and technology, which has been developed with the assistance of the International Atomic Energy Agency (IAEA) and the Food and Agriculture Organization (FAO). The initiative aims to enhance agricultural productivity while minimizing the impact of pests on these vital crops.

Oenological tannins play a crucial role in winemaking by enhancing clarification, stabilizing color, modulating mouthfeel, and preventing oxidation. Recent research explores the upcycling of pomegranate juice by-products into a new form of oenological tannin. This innovation aims to improve wine color stabilization and sensory attributes through pre-fermentation addition, potentially offering a sustainable alternative in the wine industry while utilizing otherwise discarded materials.

Organic and inorganic fertilization (OIF) enhances citrus productivity, fruit quality, root architecture, and soil fertility. The study evaluates various fertilizer formulations to determine their effectiveness in improving these parameters. Results indicate that OIF can sustain citrus yields while promoting healthier soil conditions. This integrated approach offers potential benefits for citrus cultivation, emphasizing the importance of balanced fertilization strategies in agricultural practices.

Research indicates that fruit- and vegetable-rich diets are associated with various health benefits. The study examines how different technological processing methods of orange juice affect mitochondrial bioenergetics and immune responsiveness in human peripheral blood mononuclear cells (PBMCs). The findings suggest that the processing of orange juice can differentially influence these biological functions, highlighting the importance of food technology in nutritional outcomes.

This study investigates the use of natural deep eutectic solvents (NADES) as an extraction method for recovering neohesperidin and other bioactive flavonoids from bitter orange by-products. A 5 × 22 factorial design was employed to assess the effects of hydrogen bond donor (HBD) type, molar ratio, and water content on the efficiency of choline chloride-based NADES in the ultrasound-assisted extraction process.