Sugary Drinks Dropped from UN Draft Agreement... 🤯

If I counted right… 784 people registered for ICBC 2025 already. Just like last year, it will be packed! 🍊 

Juice News 🧃

IFT FIRST shines light on colors, sweeteners

The IFT FIRST trade show showcased natural innovations in colors and introduced new stevia and allulose ingredients. This event highlighted the latest trends in the food industry, emphasizing the growing demand for natural and healthier alternatives in colors and sweeteners. Attendees were able to explore and learn about these innovative products, signaling a shift towards cleaner label options in the market.

UN draft agreement stripped of chronic disease measures

The original draft of the declaration, published in May, said countries will “increase taxation on tobacco, alcohol and sugar-sweetened beverages,” in line with World Health Organization recommendations. The latest draft, dated Aug. 4, drops sugary drinks from that statement and softens the language, saying countries should “consider introducing or increasing taxes on tobacco and alcohol to support health objectives.”

Malibu partners with Dole to launch fruity ready-to-drink cocktail line

Malibu and Dole have collaborated to introduce a new line of fruity ready-to-drink cocktails. This partnership aims to offer consumers a convenient and refreshing beverage option. The new product line combines Malibu's expertise in cocktails with Dole's reputation for high-quality fruits, catering to the growing demand for convenient and flavorful drinks.

Move over citrus: Floral notes are the flavor trend to watch this year

In 2025, floral flavors like rose, hibiscus, and lavender are trending in various food and beverage products, including drinks, snacks, coffee, and chocolate. These floral notes are becoming increasingly popular and are expected to be a prominent flavor trend to watch this year.

The latest tech in the sugar reduction toolkit

Sugar reduction technology advancements are revolutionizing the beverage industry, providing sustainable solutions to reduce sugar content while maintaining taste and quality.

Arizona Iced Tea Founder Continues to Commit to 99-Cent Price Amid Tariffs

Arizona Beverages' chairman and co-founder Don Vultaggio reaffirms his dedication to maintaining the 99-cent price point for Arizona iced tea despite potential challenges like tariffs. Vultaggio's commitment to offering affordable beverages remains steadfast, emphasizing consumer accessibility and loyalty to the brand's iconic pricing strategy.

First cherry, now broccoli

Professional cyclist Mads Pedersen opts for Nomio broccoli juice shots, reflecting a trend among athletes towards fruit and vegetable-based supplements for performance enhancement. The shift towards natural, plant-based products like broccoli juice highlights a growing preference for clean, nutrient-rich options in the world of sports nutrition.

Citrus News 🍊

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Sweet Sunrise grapefruit launches at Morrisons

Fresh Hub Group introduces Sweet Sunrise grapefruit exclusively at Morrisons to revitalize the grapefruit category, building on the success of their Explore brand in grapes. This strategic move aims to attract consumers with a new, premium grapefruit option and enhance the overall market appeal of grapefruit products.

Highlights From California Ag’s Trip to Brazil

A recent Citrus Industry article highlighted the insights from California agriculture leaders' trip to Brazil. The California Department of Food and Agriculture (CDFA) also shared key takeaways from the visit, emphasizing the importance of such international exchanges for fostering collaboration and knowledge-sharing in the agricultural sector.

Research Worth Reading 🔬

‘Candidatus Liberibacter asiaticus’ colonization in citrus trees grafted onto rootstocks of citrus relatives

Genetic resistance to 'Candidatus Liberibacter asiaticus' (CLas) is vital for combating Huanglongbing (HLB) in citrus trees, as all commercial citrus varieties are susceptible. Citrus relatives show potential for hosting CLas-resistant traits. Grafting citrus trees onto these resistant rootstocks could offer a sustainable solution for HLB control in the long term.

Predation effects of flupyradifurone on Orius strigicollis (Poppius) (Heteroptera: Anthocoridae), a potential natural enemy of Asian citrus psyllid

Flupyradifurone shows potential for integrated pest management against Diaphorina citri, a major citrus pest, when used with Orius strigicollis. This study highlights the predatory effects of flupyradifurone on O. strigicollis, a natural enemy of the Asian citrus psyllid. Integrating these two agents could enhance pest control strategies in citrus orchards.

Consumption of 100% Juice and Diluted 100% Juice Is Associated with Better Compliance with Dietary Guidelines for Americans: Analyses of NHANES 2017–2023

Consuming 100% juice and diluted 100% juice aligns with the Dietary Guidelines for Americans and American Academy of Pediatrics recommendations, which suggest limiting intake to 0.5–1.25 cups/day and no more than half of total fruit intake. This study examines the dietary advantages of consuming these juices among various socio-demographic groups in the US, emphasizing their potential benefits for meeting dietary guidelines.