Yes, AI generated and some of these side studies are, well, interesting. 😉
You can’t fake fresh.
Those are the words of Brian Framson of Citrus America. I finally met him in person, today at the Citrus Showcase here in Visalia.
As I believe that looking outside the box enriches us more than the echo chambers we often find ourselves in, this conversation with him was mostly about learning. For both sides. The juicers in the supermarkets see different fruit than the industrial juicers, the fruit gets treated differently, there a side stream of peels that offers an opportunity, and—just like with industrial—there are different equipment vendors with different techniques, different outcomes.
Food for thought… or better said: Juice for thought.
Key takeaway: Never hesitate to speak with someone who is—seemingly—in a different ballgame. We learn from every encounter, and opportunity may be just around the corner.
Sincerely
Jan van Iperen · ectus
— juice news
Spindrift Sparkling Water identifies significant growth potential in the better-for-you beverage category, emphasizing its commitment to innovation through new product launches in soda and iced tea. The brand aims to enhance its market presence by focusing on health-conscious consumers, aligning its offerings with current trends in the beverage industry. Spindrift's strategy reflects a broader shift towards healthier drink options among consumers.
The Kentucky House approved a comprehensive bill on Tuesday that establishes a new tax framework for alcoholic beverages, cannabis-infused beverages, and other intoxicating products. This legislation aims to regulate the taxation of these items, reflecting a shift in policy towards the handling of alcohol and cannabis beverages in the state. The bill's advancement indicates a significant step in the legislative process for these products.
CMO Dave Cohen highlights the growing trend of protein beverages in the market, noting the increasing consumer interest in protein-infused products. He outlines SkyPop's strategic marketing approach to capitalize on this trend, aiming to enhance brand visibility and engage health-conscious consumers. The discussion emphasizes the importance of adapting to evolving consumer preferences and the competitive landscape within the beverage industry.
A new real-time liquid sensing technology developed by Collo has the potential to significantly reduce water usage in beverage manufacturing while enhancing production capacity. Trials conducted at a high-capacity global beverage facility indicate that improved visibility into cleaning processes allows factories to reclaim up to 4 million liters of water. This advancement could lead to more sustainable practices within the beverage industry.
Celsius Holdings is focusing on brand development rather than solely beverage sales, as highlighted by Chief Brand Officer Kyle Watson. The company is individualizing its portfolio to enhance market presence, which currently includes brands such as Alani Nu and Rockstar. This strategic approach aims to leverage growth opportunities and strengthen brand identity within the competitive beverage landscape.
— citrus news
Florida is experiencing its worst drought in 25 years, which is exacerbating challenges for citrus growers. These growers are already facing significant pressures from greening disease, hurricanes, and increasing irrigation costs. The combination of these factors is creating a difficult environment for the citrus industry, impacting production and profitability as growers struggle to manage both environmental and economic stresses.
Egypt’s Financial Regulatory Authority (FRA) has approved the establishment of Al Ahly Green Agricultural Group, marking the country’s first private equity investment manager focused on the agricultural sector. This open-ended fund aims to enhance investment in Egypt’s agriculture, aligning with the FRA’s ongoing efforts to stimulate growth within this vital industry. Citrus fruit exports totaled 2 million tons.
Want to dive deeper in citrus? Coming in early 2026: citrodex.com
— research
High-pressure homogenization (HPH) is explored as a non-thermal technology to enhance the quality of Gonggan (Citrus reticulata Blanco var. gonggan) cloudy juice. The study investigates how HPH affects the complex flavor profile of the juice, specifically focusing on aroma modulation. Results indicate that HPH can significantly alter the aroma compounds, potentially leading to improved sensory characteristics and consumer acceptance of the juice product, while maintaining its nutritional value.
A new isolate of Potexvirus infecting citrus has been reported in the United States. This finding marks the first documentation of this virus type within the country. The study details the characteristics of the isolate and its potential impact on citrus crops. Further research is necessary to understand the virus's spread and implications for the citrus industry.
A recent study focused on esports gamers indicates that sparkling water may enhance concentration and alertness more effectively than still water during extended periods of desk work. The findings suggest that the carbonation in sparkling water could play a role in helping gamers maintain focus for longer durations. This research highlights the potential benefits of beverage choices on cognitive performance in gaming environments.
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