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- Shareholders approve Carlsberg Britvic deal
Shareholders approve Carlsberg Britvic deal
Also: Wildfires in São Paulo spread to citrus and lime farms and Development of novel functional thickened drinks enriched with vitamin D3 for the older adult population.
Jan van Iperen
August 27, 2024
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🧃 Juice News
On Monday 8 July, Carlsberg announced it had reached an agreement to acquire Britvic with the company’s Board, clinching the deal with an offer of £3.3bn ($4.23bn).
Today, Britvic announced that shareholders have added their voice of approval to the deal. Around 165 million votes – 99.7% of those cast – were in favor of the transaction. A total of 83% of Britvic shareholders were in agreement.
With all the current buzz around brand collaborations, experts highlight what factors to consider when embarking on a licensing partnership.
“I would say to consider your customer,” BEAM’s Singh says. “Would your customer truly enjoy this partnership and collaboration? Would they think it’s fun and unique even if it took them a second to warm up to it? Or would there be too big of a disconnect? After that step I would think about how to make the collaboration feel fun, cohesive, and truly ingrained into your brand and products.”
The DRS in Slovakia is established and successfully run by the DRS Administrator, a non-profit entity founded by the Consortium of beverage producers’ and retail associations based on the license granted by the Ministry of Environment. Since its launch in 2022, the DRS has achieved significant results in improving the collection and recycling of single use beverage packaging, exceeding legal targets and bringing the collection rate for this waste stream to above 90% already in 2023, many years ahead of the mandatory EU targets.
"We heard from our more health-conscious consumers that they wanted a zero-sugar juice option that didn't compromise on flavor, and the options currently in the juice and refrigerated aisles just weren't delivering on that ask," said Scott Utke, Chief Marketing Officer at Welch's. "Our team worked tirelessly to innovate a line of zero-sugar juices that are bursting with the bold, fruit flavors Welch's is known for, and we believe this new line is a game-changer for consumers who are mindful about the choices they are making when it comes to sugar."
The recyclable, 100% high-density polyethylene (HDPE) ReZorce beverage carton from UK-based Zotefoams has earned a prestigious 2024 German Packaging Award and been shortlisted in the Reuters Sustainability Awards 2024 competition.
The cartons, which may be made with up to 100% recycled HDPE, are curbside recyclable. Thus, the ReZorce material meets the requirements of the European Union Packaging and Packaging Waste Regulations for increased recycled content and recyclability.