
Consolidation or reinforcement… vertical integration and portfolio augmentation. The fight to offer the client everything continues.
Sincerely
Jan van Iperen · ectus
— – - JUICE & BEVERAGE NEWS - – —
Döhler is buying Treatt for 305p/share cash, valuing Treatt at ~£183M, a 48% premium over the prior day's close. Scheme of arrangement, expected to close Q3 2026. This is the second go at taking Treatt private. Natara/Exponent's bid (started at 260p, raised to 290p) failed the 75% scheme threshold on November 3, 2025. Döhler stepped in seven months later at a higher number.
Peterson Brands is closing its juice plant located in Fort Myers, which will lead to the layoff of 135 employees. The company has officially filed a Worker Adjustment and Retraining Notification (WARN) with the state to inform about the impending job losses. This closure reflects the company's operational changes and impacts the local workforce significantly.
Keurig Dr Pepper is focusing on beverage innovation to address challenges within its coffee segment, which continues to face market headwinds. The company emphasizes the importance of developing new products and adapting to consumer preferences to enhance growth. Despite difficulties in the coffee business, Keurig Dr Pepper aims to leverage innovation as a key strategy to improve overall performance and market positioning.
The ARMRA colostrum soda has been launched, featuring 1 gram of colostrum per serving. This beverage is formulated with over 400 bioactive nutrients, designed to provide whole-body benefits. The product aims to reimagine the functional beverage market by combining traditional health benefits with modern beverage appeal. The introduction of this soda reflects a growing trend in functional drinks that prioritize health and wellness.
Twisted Alchemy, recognized for its premium cold-pressed juices and craft beverage solutions, has launched its complete product portfolio on the Sysco Marketplace. This expansion aims to enhance the company's national reach, allowing a broader audience access to its award-winning offerings. The full portfolio includes a variety of juices designed to meet diverse consumer preferences and support various foodservice operations across the country.
Tractor Beverage Company has announced a leadership evolution aimed at enhancing its long-term growth and strategic expansion. This initiative is designed to align the company's leadership structure with its growth objectives, ensuring a focused approach to market opportunities. The changes are expected to facilitate the next phase of development for the company, reinforcing its commitment to innovation and sustainability in the beverage industry.
PuraSoda, a clean label soda brand, is entering the U.S. market by launching its products in Sprouts Farmers Market locations across the country. This expansion aims to cater to consumers seeking healthier beverage options. The introduction of PuraSoda aligns with the growing trend of clean label products, which emphasize transparency and natural ingredients in the beverage industry.
Tractor Beverage Co. has received the NEXTY Award for its Apricot Peach Organic Haymaker product. Additionally, the company has been recognized as a NEXTY Award Finalist for the packaging design of its Dragon Berry Organic Haymaker. This recognition highlights the brand's commitment to quality and innovation within the ready-to-drink beverage market, marking a significant achievement in its transition from restaurant offerings to retail products.
— – - CITRUS NEWS - – —
Intercitrus has registered a promotional campaign for Spanish citrus targeting the German, French, and UK markets for the years 2027-2029. This initiative is part of the European Union's efforts to promote citrus products. The campaign aims to enhance the visibility and consumption of Spanish citrus in these key markets, reflecting the ongoing commitment to support the agricultural sector within the EU framework.
Steve Johnson, reappointed chairman of the FCC in January, emphasized that “100% OJ remains king of the fruit juice category.” His statement underscores the continued dominance of orange juice within the fruit juice market. The declaration reflects the ongoing preference for 100% orange juice among consumers, reinforcing its status as a leading product in the beverage sector. This highlights the significance of orange juice in the overall juice landscape.
Want to dive deeper in citrus? Coming in 2026: citrodex.com
— – - FLAVORS & FRAGRANCES - – —
— – - RESEARCH - – —
Apple pomace (AP) is a byproduct of the fruit processing industry that has significant potential as a bio-based ingredient. Research indicates that AP exhibits bioaccessibility and prebiotic effects, making it a promising functional ingredient for various applications. Its utilization could enhance the nutritional profile of food products while contributing to waste reduction in the fruit processing sector, thereby promoting sustainability.
The dataset comprises a large-scale collection of on-field orange images aimed at enhancing fruit detection, classification, and ripening assessment. It is designed to operate under varying environmental conditions, providing valuable data for researchers and industry professionals. The dataset's comprehensive nature supports advancements in agricultural technology and precision farming, facilitating improved monitoring and management of orange fruit quality and ripeness in diverse settings.
The mite Brevipalpus yothersi, a vector for the citrus leprosis virus (CiLV-C), poses a significant threat to citrus orchards in São Paulo State, Brazil. This study evaluates the resistance of B. yothersi to two acaricides, cyflumetofen and spirodiclofen. Results indicate varying levels of resistance, which could impact pest management strategies and the effectiveness of these chemicals in controlling mite populations in citrus production.
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