
I have a feeling that we’re going to see a lot of action in this 2nd part of the year.
What excites you? What is top of mind?
Sincerely
Jan van Iperen · ectus
— – - JUICE & BEVERAGE NEWS - – —
The U.S. Food and Drug Administration (FDA) has announced two actions aimed at eliminating outdated authorizations for petroleum-based color additives in food. This initiative is part of the FDA's ongoing efforts to enhance food safety and public health, aligning with the agency's broader goal of promoting healthier food options. The actions reflect the FDA's commitment to ensuring that food additives meet current safety standards.
Two supplement brands in Japan have introduced new powder-form functional beverages aimed at changing the prevailing consumer perception of protein shakes. These products are designed to offer a more appealing image and functionality than traditional protein shakes, targeting consumers who may be hesitant about the typical associations of protein supplements. The brands are actively working to redefine the market for functional beverages in Japan.
Tetra Pak is enhancing its support for food and beverage manufacturers by facilitating innovation beyond packaging. The company assists clients in developing new products and adapting to market demands in high-growth categories. This initiative aims to enable brands to respond more effectively to consumer needs and capitalize on emerging trends, thereby strengthening their competitive position in the rapidly evolving food and beverage landscape.
The Coca-Cola Company has introduced a unified visual identity system that will be implemented across more than 200 markets. This new system encompasses packaging, retail, and digital platforms, aiming to create a cohesive brand presence. The initiative reflects Coca-Cola's commitment to strengthening its iconic brand while enhancing consumer recognition and engagement through a bold and consistent visual approach.
An investigation by Santa Cruz Local and Lighthouse Reports explores the strategies employed by beverage companies to oppose a soda tax initiative in Santa Cruz County. The report highlights that a decade ago, an effort to implement such a tax in Watsonville failed, with advocates attributing the setback to the influence and tactics of large beverage corporations. The findings shed light on the ongoing challenges faced by public health advocates.
Measure Z in Santa Cruz challenges a 2018 state ban on grocery taxes, which was enacted due to pressure from beverage industry stakeholders. The measure aims to implement a tax on sugary beverages, reflecting local efforts to address public health concerns. The conflict highlights the ongoing tension between local initiatives and state regulations influenced by powerful beverage interests.
The Gatorade Sports Science Institute (GSSI) has released findings from its inaugural "Body of Science" study, which focuses on hydration and nutrition disparities among women. With over 40 years of expertise in these areas, GSSI aims to address the unique hydration needs of women athletes. The study highlights the importance of tailored nutrition and hydration strategies to enhance performance and overall health for this demographic.
Oterra has launched two new liquid natural blue colors, Jungle Blue and Arctic Blue, expanding options for food and beverage producers. Previously available only in powder form, these liquid colors provide manufacturers with the ability to achieve vibrant natural blue shades, as well as a range of greens and purples when blended. This innovation enhances the versatility of color options in product formulations.
— – - CITRUS NEWS - – —
Overstocked orange juice factories in South Africa face significant challenges due to U.S. tariffs, complicating logistics for the upcoming weeks. Leardt van der Burgh, head of commercial at FruitOne, indicates that the next three to four weeks will be particularly difficult. This situation is impacting the South African orange juice season, as supply chain issues continue to affect production and distribution.
A Western Cape High Court ruling has determined that funds placed in a structured self-insurance account are not tax-deductible. This decision may significantly impact farmers utilizing similar financial products, potentially reducing the attractiveness of this tool aimed at assisting agribusinesses in building reserves against losses related to climate, disease, and market fluctuations. The ruling could set a precedent affecting the broader agricultural sector.
Later this year, CITRODEX will launch. Click the logo to be notified.
— – - RESEARCH - – —
Ethanol-based ultrasound-assisted extraction has been developed for the sustainable recovery of flavanone glycosides from mandarin peel, a significant by-product of citrus processing. This method enhances the extraction efficiency of these compounds, which possess notable antioxidant properties. The study highlights the potential of mandarin peel as a valuable resource, promoting its valorization and contributing to waste reduction in the citrus industry.
💡 Since November 2014, these daily newsletters have saved tens of thousands professionals countless hours in their daily search for relevant industry information.


