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Organic Citrus Juices Are Still Profitable
🍎 And the Polish apple crop larger than initially forecast.
Jan van Iperen
January 24, 2025
For Professionals in the Juice and Citrus industry
Imagine: You’re in 11th grade and you create an app that is designed to support Florida’s citrus industry by analyzing crop health, predicting threats and optimizing resource usage.
That has happened and the creator won the FL-17 Congressional App Challenge 2024.
He presents it here.
This is the kind of thinking and development that fuels hope for the future. Let’s Go!!
In Today's newsletter:
🧃 Juice News
The flavor trends for 2025 embody a universal hero’s arc—beginning with the familiar, venturing into the unknown, and returning with newfound appreciation for both. This can be observed in how childhood classics develop more sophisticated modern twists, all while enveloped in themes of wellness, indulgence, and creativity.
Imagine a menu where a single customer can order a classic ginger lemonade alongside a matcha latte with ube cold foam. Both are rooted in entirely different contexts, yet both coexist within the same spectrum of innovative flavor development. These aren’t just beverages—they’re reflections of how consumers oscillate between simplicity and sophistication, tradition and experimentation.
Polish apple concentrate production is projected at around 220,000 tonnes for the 2024/25 marketing year (MY), down from 255,000 tonnes in 2023/24 MY, according to market sources. The Expana Benchmark Price (EBP) for high-acidity apple juice is at €2,650 per metric tonne (MT) as of December 31, marking a 43.2% year-on-year (y-o-y) increase. The EBP for medium-acidity apple juice, which is easier to source within the EU, is priced at €2,400/MT, reflecting a 22.5% y-o-y rise.
Nonalcoholic beverage sales soar, driven by drinkers seeking moderation. Younger generations fuel the rise of nonalcoholic beers, wines, and spirits. Quality and innovation are key to sustaining the nonalcoholic drink market.
🍊 Citrus News
Limoneira Monetizes Portion of Its Premium 21,000 Acre-Feet of Water Rights at $30,000 per Acre-Foot
The transactions represent a strategic monetization from the Company’s substantial portfolio of approximately 9,000 acre-feet of water pumping rights in the Santa Paula Basin, which Limoneira has accumulated through efficient water application practices and strategic land management over the past century. Limoneira retains approximately 21,000-acre feet of water rights, usage rights and pumping rights located in the Santa Paula and Fillmore Basins, the Paso Robles Basin, and Class 3 Colorado River water rights.
The price of organic juice is generally good, and above all, production costs are much lower and mainly labor-related. In this regard, it's necessary to point out that this year's juice prices are not reaching last year's levels, but they remain higher than the average of previous years, and they still offer better profitability than selling the fruit in nets to supermarkets,
Representatives from the citrus sector in Spain, France, Italy, and Portugal united during the Citrus Contact Group meeting held in Corsica to address the most pressing challenges facing citrus production in Southern Europe.
Spain's Valencian Association of Farmers (AVA-ASAJA) presented its main concerns regarding common difficulties faced by the four countries.
These issues include unfair competition posed by imports from third countries, the detection of quarantine pests and diseases at entry points, health alerts due to exceedances of the Maximum Residue Limit (MRL), challenges in controlling established pests in Europe, and labor shortages, particularly of skilled workers needed for crop management.
Lemon Juice From Argentina: Amendment to the Agreement Suspending the Antidumping Duty Investigation
On January 17, 2025, after consideration of the interested party and other comments received, Commerce and a representative of the signatory producers/exporters accounting for substantially all imports of lemon juice from Argentina signed a finalized amendment to the 2016 Agreement.
🔬 Research Worth Reading
Improving hydrophobic natural colorants through delivery system to replace artificial colorants in the food industry offer a pivotal avenue in the field of health sciences. This study proposed the utilization of fucoxanthin-loaded probiotic membrane vesicles (FX-MVs) to augment the potential application of fucoxanthin as a natural colorant in beverages.
Scientists at the Southern Federal University (SFedU) have developed an eco-friendly alternative to toxic pesticides using citron juice, a breakthrough that could help prevent the 14% global crop loss caused by post-harvest pathogens. The innovative method produces silver nanoparticles with potent antibacterial properties, offering a sustainable solution to one of agriculture’s most pressing challenges.
Automatic detection of pineapples in complex agricultural environments poses several challenges. During harvesting, pineapples that are suitable for collection exhibit intricate scaly surface textures and a wide range of colors. Moreover, occlusion by leaves and fluctuating lighting conditions further complicate the detection of pineapples. In this paper, we propose a high-precision lightweight detection network based on the improved You Only Look Once version 7-tiny (Pineapple-YOLO) for the robot vision system to realize real-time and accurate detection of pineapple.