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Olipop on the verge of 500M in Sales
Trends for 2025, a way to improve Brix in Hamlin and Ocean Spray turns cold into hot...
Jan van Iperen
November 13, 2024
For Professionals in the Juice and Citrus industry
For many reasons, 2025 is going to be an interesting year. Seeing certain trends developing (new products and new consumer behaviors), I know that certain challenges will soon become opportunities. Hang in there people. Shift happens.
In Today's newsletter:
🧃 Juice News
Last year, the company did $200 million in gross sales while only being in 28,000 individual stores. "Usually when companies are getting up in that $200–250 million range, they're in 80,000, 90,000, 100,000-plus retail doors," CEO Ben Goodwin explains. "This year, we're hurtling down the track towards a half-billion dollars, and we've become fully profitable as a business."
Flavorman’s 2025 predictions reveal a shift in consumer interest toward ingredient transparency. In previous years, Flavorman accurately projected the rise of functional beverages, yet findings now suggest this trend is changing its tune.
With lawsuits targeting functional beverage brands for inaccurate label claims, Flavorman’s Beverage Architects predict consumers will take a closer look at ingredients and any associated health claims. Rather than relying on bold, catch-all statements, brands should prepare for a shift in consumer behavior, as drinkers scrutinize what’s really in each can.
The Bhartia family, led by Shyam and Hari Bhartia of the Jubilant Group, is in advanced talks with Goldman Sachs to jointly acquire a 40 per cent stake in Hindustan Coca-Cola Beverages (HCCB). This deal would grant them a significant share in Coca-Cola's wholly-owned bottling operation in India, the company's fifth-largest market globally, according to The Economic Times.
The company was founded in Mexico in 1950, and its beverage reportedly has become popular with athletes and others exposed to vigorous activities. It is formulated with magnesium, potassium, calcium, sodium, glucose and sodium lactate. It aids in rehydration following physical activity during intense heat.
Growth in North American market share prompted its decision to place a production facility here, with Electrolit thanking U.S. consumers in a news release for their “trust and loyalty ... pivotal to our success.”
In today’s fast-paced market, staying ahead of consumer preferences and leveraging emerging trends is crucial for success.
But the key to product development is knowing which innovations have a real chance for success - and which gimmicks won't live up to expectations.
Beverage Daily’s expert panel, featuring industry leaders and innovators, will share their invaluable insights on the latest developments shaping the beverage landscape.
VBL also plans to acquire the remaining 39.93% of Lunarmech Technologies Private Limited for INR 2,000 million, transforming it into a wholly-owned subsidiary.
Starting this month, Ocean Spray will debut a new juice called Holiday Blends Mulled Blackberry Pear, and it’s the first beverage of its kind the brand has ever released.
On November 12, for the very first time, Ocean Spray is rolling out a juice that can be served cold, straight from the bottle, or warmed up to create a cozy winter drink.
🍊 Citrus News
The severe storm that hit many parts of the province of Valencia and caused a tragic flood on October 29 was preceded by heavy rainfall in all citrus-producing areas in the country. After the human and material tragedy caused by it, in the days that followed, and for almost a week, the storm persisted and the phenomenon moved both to the north, towards the Valencian province of Castellon, and to the south, where it also hit Andalusian production areas such as Seville, Huelva and Cadiz.
🔬 Research Worth Reading
Brassinosteroids (BRs) are a class of plant growth regulators with several effects on plant growth and development. University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) work in the last few years has shown that BR treatments may influence internal maturity in Hamlin sweet orange if performed at the right time. Research has determined that a treatment of 186 milliliters of BR (0.1%) per 100 gallons of water applied just once at the right time of fruit maturation has the most consistent results.
For mature trees 7 years or older, 1 gallon of the prepared solution per tree is typically used for full tree coverage. In Hamlin, significant differences in Brix were seen when treatments are performed in a time window between mid-November and mid-December, with harvesting occurring two weeks after treatment. In these conditions, an increase in Brix from 7.9 (controls) to 8.9 (BR-treated trees) was realized.
This study was devoted to characterizing the juice powders (JPS and JPWS) of five pitayas with different flesh colors with regard to some phytochemical and functional attributes.
The third project is titled “Sustainable Citrus: Unlocking the Potential of Controlled Environment Agriculture for Commercial Nursery Growers.” With the goal of translating scientific discoveries into practical solutions for commercial growers, the project will enhance controlled environment agriculture technologies for citrus nursery growers.
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