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- OJ prices jump after Trump hits Brazil with 50% tariff
OJ prices jump after Trump hits Brazil with 50% tariff
And Blood orange derivatives are taking the lead in the global beverages and aromatics market.

For Professionals in the Juice and Citrus industry
Shift always happens. But not always in the way we want to see it happen… Curious what the long term effect is of these tariffs?

Juice News 🧃
Kandhari Global has existing bottling operations in Jammu & Kashmir, Haryana, most of Punjab, Himachal Pradesh, Rajasthan, North Gujarat and parts of Delhi. "This (acquisition) makes us (one of) Coca-Cola's top-two independent bottling partners. In future, we may explore expanding our operations globally, which will depend on Coca-Cola's requirements," Kandhari told.
Flawsome! is introducing a new line of 1L ambient cold-pressed juices in visually appealing cartons, continuing its mission of repurposing imperfect fruits into tasty beverages. The brand's innovative approach to sustainability and product design is showcased in this latest release, offering consumers both a refreshing drink and a visually pleasing packaging option.
O’Neill Vintners & Distillers, a Certified B Corporation, has entered the functional beverage market with Catalyst, an energy drink. This move marks the company's strategic expansion into the fast-growing sector of functional beverages, showcasing a commitment to innovation and meeting consumer demand for products that offer both functionality and quality.
Kim Perell has teamed up with Jay Shetty and Radhi Devlukia to introduce the functional sparkling tea brand Juni to a younger audience, aiming to tap into the growing market for functional beverages.
The European PET Bottle Platform (EPBP) has launched the PET Circularity Test, a groundbreaking tool that simulates multiple recycling loops. EPBP aims to advance the circular economy in the PET bottle value chain. This innovative Circularity Test Protocol is designed to assess the recyclability of PET bottles and drive sustainable practices within the industry.
CoAqua stands out as a lifestyle-oriented hydration solution, offering bold flavors and stylish packaging. The brand positions itself beyond just coconut water, aiming to cater to consumers seeking a trendy and flavorful hydration option.
President Donald Trump's decision to impose a 50% import tax on Brazil is expected to drive up prices for coffee and orange juice, impacting two of Brazil's major exports. This move could potentially lead to increased costs for consumers of these products due to the tariffs imposed on Brazilian goods.
The International Council of Beverages Associations (ICBA) expresses concern over the World Health Organization's (WHO) push for taxing sugar-sweetened beverages, citing a lack of evidence over a decade that such measures improve health outcomes or reduce obesity in any country. Executive Director Kate Loatman highlights the need for evidence-based policies in addressing public health concerns related to beverages.
Citrus News 🍊
An AI platform is being developed to assess crop damage after severe weather events, offering a more efficient and accurate method compared to traditional assessments. By utilizing AI technology, farmers can swiftly evaluate the impact of storms on crops, enabling quicker response and recovery efforts. This innovative approach has the potential to revolutionize crop damage assessment in the agricultural industry.
Orange juice prices are rising due to a mix of geopolitical tensions, macroeconomic factors, and environmental issues, creating volatility in the global commodity market. This surge affects consumers and the broader economy, highlighting the intricate factors influencing orange juice costs.
India's orange import market has recovered in 2025 following delays in Egyptian shipments due to war-related tensions along the Suez Canal in 2024. Diversifying sourcing to include Spanish and Australian oranges has helped maintain a consistent supply.
Unusual weather conditions in 2025 affected Eurofood's citrus fruit campaign, leading to decreased juice and essential oil production. Despite challenges, blood orange derivatives are gaining popularity in the global beverages and aromatics market. Giuseppe Ingrillì, Eurofood's commercial director, highlights the increasing demand for blood orange products due to their unique flavor profile and health benefits.
Research Worth Reading 🔬
A 3D-printed handheld device has been created to swiftly and effectively extract pathogen total nucleic acids from citrus leaves, streamlining sample preparation processes. This innovation offers a practical solution for quick citrus tissue lysis and nucleic acid extraction, enhancing efficiency in agricultural research and pathogen detection.
A study explored using ultrasound-assisted hydrocolloids to enhance the stability of thawed lemon juice by reducing delamination and flocculation. This method aims to improve the quality of frozen lemon juice post-thawing.
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