Functional beverages are becoming a rapidly growing segment within the beverage industry, reflecting the ongoing evolution of the global wellness market. The category is characterized by multi-benefit drinks that cater to diverse consumer needs, emphasizing health and wellness. As trends shift, these innovative beverages are set to revolutionize the functional drinks landscape, highlighting the increasing demand for products that offer additional health benefits beyond traditional offerings.

Al Ain Taaza, a new fresh juice brand launched by Al Ain Farms and NRTC in the UAE, seeks to secure one-third of the Dh500 million beverage market. The brand focuses on providing ultra-fresh, locally sourced products to meet consumer demand. This strategic initiative highlights the growing interest in fresh juice offerings within the competitive beverage landscape of the United Arab Emirates.

Splash Beverage Group, Inc. (NYSE American: SBEV) received a notice from the NYSE regarding its shareholders' equity requirement. The company acknowledged the notification and stated its intention to execute a plan aimed at regaining compliance with the exchange's standards. This announcement was made on May 5, 2026, from the company's headquarters in Fort Lauderdale, Florida, highlighting its commitment to address the regulatory concern.

British cold pressed juice company Daily Dose has initiated its inaugural out-of-home advertising campaign featuring the slogan, “You’d be cold pressed to find a better juice.” This campaign marks a significant step for the company as it seeks to enhance brand visibility and connect with consumers. The advertising effort aims to promote the quality and appeal of Daily Dose's cold pressed juice offerings.

Coca-Cola Consolidated is set to invest in a new glass bottling production line in the United States. This investment aims to enhance the company's manufacturing capabilities and support its product offerings. The decision reflects Coca-Cola Consolidated's commitment to improving operational efficiency and meeting consumer demand for beverages packaged in glass. Specific financial details and the timeline for the investment have not been disclosed.

Juice It Up is experiencing growth in sales, attributed to the incorporation of protein into its offerings. The overall expansion of beverage concepts has not negatively impacted juice and smoothie brands, including those with a long-standing presence in the market, such as Juice It Up, which has been in business for 30 years. This trend highlights the resilience and adaptability of established beverage brands in a competitive landscape

Orange pulp, previously regarded as a waste product in the citrus industry, is now recognized as a valuable raw material. Composed of the fibrous residue left after juice extraction, it offers potential applications in various sectors, including food, animal feed, and bioenergy. This shift in perception highlights the increasing importance of utilizing by-products in sustainable practices within the citrus industry.

Want to dive deeper in citrus? Coming in 2026: citrodex.com