Low supply, high prices and uncertainties for 2024/25 OJ season in Brazil

Due to family gatherings (I am visiting the motherland) the next edition (and last one before a 2 week summer break) of Juice News will be sent on Friday the 18th.

Juice News 🧃

Functional beverages: health as a purchasing motive

Consumer habits are shifting towards prioritizing health, making functional beverages a key focus for the beverage industry. Drintec's article highlights the growing importance of understanding changing purchasing behavior to meet consumer demand for functional beverages.

NPD: This Flavored Sparkling Water Brings a Taste of Italy to Your Backyard

Sanpellegrino Ciao! Flavored Sparkling Water offers bold, sunny Italian flavors in a fizzy, fruity drink, providing a taste of vacation without leaving home. Ideal for capturing a carefree holiday vibe, this beverage is a refreshing option for those seeking a taste of Italy.

The Orlando Magic Announce a Juicy Partnership with Uncle Matt’s Organic

The Orlando Magic has entered a multiyear partnership with Uncle Matt’s Organic, a prominent organic juice company in the United States, marking a significant collaboration in the better-for-you beverage industry.

Beverage blockbuster: Anheuser-Busch's energy drink is available online and in some stores

Anheuser-Busch's new energy drink, Phorm Energy, is now available for online orders and will soon be in retail stores. Distributed by Anheuser-Busch InBev, the drink comes in flavors like Screamin’ Freedom and Blue Blitz. Phorm Energy aims to stand out by providing a zero sugar option, appealing to health-conscious consumers.

At Drinktec 2025, Aptar Closures to Introduce Next Generation of Tamper-evident, Recycling-ready Sports Beverage Closures

Aptar Closures will unveil a new generation of tamper-evident and recycling-ready sports beverage closures at Drinktec 2025. These innovative closures aim to enhance consumer safety and sustainability in the sports beverage industry, showcasing Aptar's commitment to advancing packaging solutions that meet evolving market needs.

Coke change coming? Trump says Coca-Cola will use cane sugar in Coke

President Trump announced that Coca-Cola will start using real cane sugar in Coke in the United States, a change that may appeal to consumers seeking alternatives to high fructose corn syrup. This shift could potentially impact the taste and market positioning of Coke products, aligning with changing consumer preferences for natural ingredients.

Carrot juice: The surprising science behind why it's good

Carrot juice provides unique benefits compared to consuming whole carrots, making it a valuable choice. Understanding when to opt for carrot juice over whole carrots can help maximize health benefits.

Citrus News 🍊

South Africa's citrus industry urges government to "expeditiously negotiate with the US"

South Africa's citrus industry is urging the government to swiftly negotiate with the U.S. to address the 30% tariff, warning that it could disrupt exports and negatively impact growers in both countries. The industry emphasizes the importance of concluding discussions promptly to avoid detrimental effects on trade.

🍊 Brazil 2024/25 OJ season: low supply, high prices and uncertainties abroad

The 2024/25 orange juice season is marked by low supply, leading to high prices in the market. Uncertainties abroad also contribute to the challenges faced by the industry. This situation highlights the importance of monitoring global factors and implementing strategic measures to navigate the volatile market conditions effectively.

Trump Brazil tariffs may destroy Florida citrus industry, expert warns

Tariffs imposed on Brazil by Trump could devastate Florida's citrus industry, as Brazil is a key trading partner for the state's orange juice sales, potentially leading to significant price increases for consumers.

‘One of the few disruptors’: Wonderful Citrus continues to bet big on seedless lemons

Wonderful Citrus remains optimistic about seedless lemons despite challenges in the citrus industry, including price fluctuations and high supply. The company experienced consistent returns in mandarins and is focusing on the growth potential of seedless lemons as part of its strategic business approach.

Research Worth Reading 🔬

In vitro bioaccessibility of carotenoids in satsuma mandarin juice: Effects of high hydrostatic pressure and it-mediated matrix changes

The study explores how high hydrostatic pressure (HHP) impacts the bioaccessibility of carotenoids in satsuma mandarin juice by altering the matrix composition. Results suggest that HHP treatment can enhance carotenoid bioaccessibility due to changes in the juice's matrix. Understanding these effects can help optimize processing techniques to increase the availability of beneficial carotenoids in satsuma mandarin juice.