Low Demand and Lower Prices for OJ

In response to yesterday’s question, the following beverages come highly recommended and of course there are people smart enough to push their own wonderful category 😉

Juice News 🧃

PepsiCo wants to register a trademark in Russia for the sale of beverages

The American company PepsiCo, which left Russia, wants to register the Rockstar trademark in Russia for the sale of beverages, RIA Novosti found out after studying the electronic database of Rospatent.

The application was submitted to the agency on April 30, and PepsiCo is listed as the applicant.

What’s Hot in Sugar Reduction: Beverages

As the global demand for sugar reduction intensifies, the beverage industry finds itself at a pivotal moment with concerns from consumers and regulators alike pushing brands to rethink their sweetener strategies. To explore the latest trends and ingredients shaping this dynamic space, BevIndustry convened a panel of Cargill experts, who offer a glimpse into the future where the balance between beverage taste and health takes center stage.

Keystone Capital Announces Partnership with Penta Fine Ingredients, Welcomes New CEO Mike Size

As a part of this transition, Keystone is pleased to welcome Mike Size as the Chief Executive Officer of Penta. Mike brings decades of experience in the ingredients and specialty chemicals industry. Most recently, he served as the President of ZoomEssence following senior roles at Balchem Corporation, Mane Flavors, Givaudan, CP Kelco, and The NutraSweet Company.

Raw Generation Introduces Little Sippers, Cold-Pressed Juice Blends Designed Specifically for Kids

Raw Generation, the leading cold-pressed juice and nutrition brand, today announced Little Sippers, a new line of nutritionist-designed cold-pressed juices made just for kids. Each weekly set includes juices with 40 raw fruits and vegetables, offering a delicious and nutritious variety. It allows parents an easy and fun way to incorporate essential nutrients into their kids’ diets, with no added sugars or artificial ingredients.

Citrus News 🍊

Orange Juice Prices Continue to Fall Sharply Alongside Low Demand

The Expana Benchmark Price (EBP) for Brazilian orange juice concentrate continued its downward trend in April, falling for the ninth consecutive month. The current price stands at $4,400/metric tonnes (MT), down 32.3% year-over-year (y-o-y) and 15.4% month over month (m-o-m). This follows record-high prices reached in August 2024, driven by limited supply after a smaller 2024/25 MY harvest. As a result, juice inventories remain exceptionally low, with December 2024 stocks reported at 351,483 MT, marking a 24% y-o-y decline and 45.7% below the 10-year average.

"Intensification is a natural evolution of citrus cultivation"

Innovation is an important part of citrus cultivation, and medium and high density models represent a disruptive opportunity to modernize a sector that is committed to sustainability, but which must adapt to both current and future challenges. The fruit growing of the future, including citrus, will need to be highly technological or it won't be viable, even if this requires greater initial investment and a strict technical itinerary.

EU citrus imports show mixed trends in 2025

Based on the four graphs showing EU citrus imports, there are notable differences in import volumes for oranges, small citrus, lemons, and grapefruits between 2024 and 2025. For oranges, the EU imported 272,000 tons by February 2025, slightly below the 289,000 tons in 2024. This trend continued in March and April, with 346,000 tons and 417,000 tons in 2025, respectively, compared to 386,000 and 465,000 tons in 2024.

How Citrus Farming in the Middle East is Turning Arid Land into Agricultural Gold

Discover how citrus farming in the Middle East is overcoming desert conditions through innovative irrigation, sustainable practices, and smart agriculture.

Research Worth Reading 🔬

High-Dimensional Modeling of Huanglongbing Dynamics with Time-Varying Impulsive Control

Numerical simulations validate these findings and demonstrate that integrated interventions, combining psyllid population control and removal of infected plants, can significantly suppress HLB spread. The results provide a mathematical framework for optimizing intervention timing and intensity, offering actionable strategies for citrus growers.

Greening-Resistant Orange Tree Research Progresses

“The proposed genetic solutions (to greening) consist of finding resistance within Oceanian citrus genotypes,” said Morillon, the lead researcher for CIRAD. “Therefore, it is very, very important to evaluate this material and see to what extent it can be used in new research programs, whether for rootstocks or new varieties.”