Liquid Death and MrBeast's Feastables have introduced a limited edition Peanut Butter Cup sparkling water. This new beverage is accompanied by a promotional biker-bar advertisement and a retail bundle designed to enhance its market presence. The collaboration aims to attract consumers looking for unique flavor combinations in the beverage sector, leveraging the popularity of both brands to boost sales and visibility.

Frive drinks are a line of functional cold-pressed juice beverages developed to support health-conscious consumers. These drinks aim to provide a convenient option for those seeking to incorporate health-focused choices into their daily routines. The collaboration with Press ensures that the beverages maintain high-quality standards while delivering nutritional benefits, aligning with the growing trend of functional beverages in the market.

McDonald’s second-quarter results indicate potential growth in the beverage and chicken sectors. The fast-food chain's performance highlights increasing consumer interest in these categories, which could lead to expanded opportunities for suppliers and manufacturers within the food and beverage ingredients industry. This trend may influence market dynamics and encourage innovation among companies aiming to capitalize on the rising demand for beverage and chicken products.

7-Eleven is introducing three new sodas under its 7-Select brand, priced at $1.99, aiming to compete directly with established brands Coca-Cola and Pepsi. This expansion comes as consumers seek more affordable beverage options. The move reflects 7-Eleven's strategy to provide budget-friendly alternatives in the beverage market, catering to shoppers looking for cost-effective choices amid rising prices.

Major brands are reformulating products in response to FDA pressure to eliminate synthetic dyes, focusing on a transition to natural colors. However, they encounter several challenges, including increased costs, stability issues, and supply chain disruptions. These factors complicate the shift to natural colorants, as food makers strive to meet regulatory demands while maintaining product quality and consumer satisfaction in their offerings.

Wildwonder, recognized as the first prebiotic and probiotic sparkling beverage brand, is expanding its product range with the introduction of a new flavor, Apple Yuzu. This flavor combines the sweetness of apple with the unique tartness of Japanese yuzu citrus, aiming to enhance the brand's offerings. The new beverage is expected to appeal to health-conscious consumers seeking innovative drink options.

Bain Capital, LP, a prominent multi-asset alternative investment firm with a global presence, announced its acquisition of Gong cha, a rapidly growing tea brand, from TA Associates. This strategic move reflects Bain Capital's commitment to aligning interests with investors and partners to create lasting impact. The acquisition highlights the firm's focus on expanding its portfolio in the beverage sector, particularly in the tea market.

The Citrus Growers’ Association of Southern Africa (CGA) has adjusted its total citrus export estimate for the current season to 205.3 million 15 kg cartons, a decrease from the initial pre-season estimate of 209.4 million 15 kg cartons. This revision occurs as the citrus export season reaches its peak, reflecting changes in market conditions and production levels.

California Citrus Mutual (CCM) has appointed Tom Danowski as its new Chief Executive Officer, effective August 5, 2026. This decision follows a comprehensive selection process aimed at identifying a leader who can guide the organization in its mission. Danowski's experience and vision are expected to contribute significantly to the future direction of CCM and the California citrus industry.

Later this year, CITRODEX will launch. Click the logo to be notified.

A modified QuEChERS extraction method, along with BSTFA derivatization, was developed and validated for the detection of patulin degradation in a saline model system. The study employed response surface analysis and gas chromatography–mass spectrometry (GC-MS) monitoring to assess the effectiveness of moderate electric fields in degrading patulin. The findings contribute to understanding patulin's stability and degradation processes in various environments.

FMI’s inaugural edition of The Power of Beverage report examines the evolving beverage landscape, focusing on the journey from exploration to purchase and consumption. The report provides insights into consumer behavior across different generations, highlighting trends and preferences that shape the beverage aisle. This comprehensive analysis aims to inform stakeholders about the dynamic shifts within the beverage market and consumer engagement strategies.

This study investigates enhancing the aromatic profile of dealcoholized gin (0.0% alcohol) through post-production maceration with raspberry (Rubus idaeus L.) and orange. The research addresses the challenge of developing alcohol-free spirits with appealing sensory properties, highlighting the absence of ethanol, which is crucial for extracting and stabilizing aroma compounds. The findings contribute to improving the sensory attributes of alcohol-free beverages.