Learn why a tech company took over a global importer and exporter of citrus

Came across this pin… trust that it takes an older generation to recognize this brand… Who knows?

Juice News 🧃

RTD Sea Moss Beverages : Omoss

'OMOSS,' the UK’s first ready-to-drink (RTD) sea moss beverage, officially launches in June, ushering in a new wave of functional hydration built around nature’s most nutrient-dense superfood. Recognized as Best New Organic Drink Product at the 2025 Natural & Organic Innovation Awards, OMOSS features 50% organic Irish sea moss extract in every bottle, offering a modern, flavorful format for a centuries-old wellness staple.

Carton Council Launches Grant Program To Expand Food and Beverage Carton Recycling in Schools

Schools across the U.S. and Canada have the opportunity to boost their recycling efforts with financial support from the Carton Council. Grants of up to $5,000 are available to help U.S. and Canadian K-12 schools establish, enhance or expand food and beverage carton recycling programs.

The average school consumes an estimated 75,000 milk, juice and other food and beverage cartons, but only 10% of U.S. primary and secondary schools currently recycle them.

For THC beverages, it’s the wild, wild west

Flyers Cocktails said its canned THC cocktails will soon become the first THC-infused beverage sold in an airport, when the brand debuts in Atlanta’s Hartsfield-Jackson Airport soon.

“We really want the regulations to be able to create a more legitimate category,” said Craig (Lewie) Lewis, the company’s co-founder and CEO. “We want it to be 21-plus. We want it to be taxed, to even put it in the three-tier model of alcohol and then help sell through distributors into on-prem and restaurants. We’re trying to make sure we have quality, professional production, manufacturing, compliance, quality and consistency to bring a safe product that’s regulated to the market. So we build the market for the long term.”

Energy Drinks 2025 - T. Hasegawa U.S.A.

Since no significant innovation has captured 50% of consumer interest, consumers aren’t looking for energy drinks to reinvent the wheel. Brands can instead focus on the role of flavor and packaging to strengthen product portfolios and messaging. Brands looking to cater to innovation should consider the niche they want to tackle and help claims resonate across the board. While CBD may have limited appeal, brands can enhance its perception by linking it to anxiety management.

OptiCept and Tropical Food Machinery Join Forces to Transform the Tropical Juice Industry

OptiCept Technologies is strengthening its position in the tropical juice segment by entering into a strategic agency agreement today with Italian company Tropical Food Machinery Srl.

This exciting partnership aims to deliver next-generation juice production solutions by combining OptiCept’s patented PEF technology with TFM’s extensive experience in industrial fruit processing.

Wynk Launches Limited-Edition Mandarin Pomelo, a Bright New Flavor Made for Summer Get-Togethers

Mandarin Pomelo brings a vibrant splash of citrus to Wynk's lineup, blending juicy mandarin with the tart, aromatic notes of pomelo for a crisp, sunny flavor that tastes like summer in a can. Wynk seltzers feature a 1:1 ratio of THC and CBD for a light, balanced buzz perfect for afternoons that turn into evenings. It's a refreshing option for the warmer days ahead, ideal for summer social hangs.

Citrus News 🍊

Why a tech company acquired a global importer and exporter of citrus

GrubMarket is a food technology company based in the Silicon Valley, the heart of the tech industry in the United States. Their mission is to transform the fresh produce industry through technology. "They don't just want to improve the status quo, but their goal is to achieve something no one has done before," commented Gonzalez Pita. "They want to truly revolutionize this industry through technology, not just consolidation."

With this mission in mind, they acquired the first fresh produce company back in 2020. Since then, the company has been on an acquisition streak and more than 50 acquisitions have been made in the past five years. Salix Fruits was acquired in 2022 and some other U.S. produce companies that have been welcomed into the GrubMarket family include Sierra Produce, SunFed, Sally Produce, A&B Tropical Produce, and Bengard Marketing. Just in early April, the company announced the purchase of Delta Fresh Produce.

What Is 'Super Juice' and How Does It Transform Citrus?

“Super juice” is an augmented lemon, lime, or other citrus juice that bartenders make in batches to use in cocktails. Its recipe results in about four to eight times the liquid volume of juice squeezed from lemons or limes, and it lasts for a couple of weeks in the refrigerator without much flavor drift. Super, indeed.

Research Worth Reading 🔬

A Comprehensive Dataset of Mandarin Leaf Images for Classification

The datasets are open for the researchers for their innovative research to advance the leaf classification technique and contribute their research and development to the agriculture domain for enhancing the classification technique with an automated system. The dataset comprises only healthy leaf images, which not only aids in the accurate classification of mandarin leaves using deep learning techniques but also supports early identification of healthy foliage.

From low-value residue to a valuable bioactive extract: Obtaining phenolic compounds from orange peel waste combining pulsed electric field and ultrasound-assisted extraction

Overall, intermediate to high levels of PEF and ultrasound parameters favored extraction, highlighting this combined approach as a promising method for orange peel waste valorization and sustainable extraction of bioactive compounds.