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Just Ice Tea Secures $9M in Series B Funding for Retail Expansion and New Flavors

And Citrus Prices Surge as Weather Impacts Supply.

I love how 1 company suddenly gets all the attention for “broccoli juice” and is blatantly honest: “We sell it because it works, not because it tastes good.

I like that. Respect, Nomio!

Sincerely,

Jan van Iperen · ectus

juice news

Just Ice Tea has successfully secured $9 million in Series B financing aimed at enhancing national retail expansion and advancing product innovation. The funding will support the introduction of new flavors, specifically Watermelon Lime White Tea and Peach White Tea. This financial boost is expected to facilitate the brand's growth in the competitive beverage market while diversifying its product offerings.

Sinful Brands entered Montana’s adult-use cannabis market in 2022 with a high-dose beverage, a product many operators deemed risky. Despite the challenges, the brand quickly gained traction, becoming the top-selling cannabis beverage in the state. Sinful's innovative approach and commitment to quality have played significant roles in its success, showcasing the potential for growth in the cannabis beverage sector within the evolving market landscape.

Evolution Fresh has launched a significant packaging redesign and a vibrant digital marketing campaign, which includes a celebrity appearance, marking a new phase for the brand. This initiative aims to reinforce its commitment to health-focused products and engage consumers more effectively. The changes reflect the company's strategy to enhance its market presence and align with current consumer trends in the cold-pressed juice sector.

A viral trend on social media promotes mixing grape juice with activated charcoal as a remedy for stomach bugs. However, health experts caution that this combination is ineffective and may pose health risks. They emphasize that activated charcoal does not bind to or eliminate stomach viruses, despite its ability to bind to certain toxins and acids. Understanding the limitations of this remedy is crucial for consumer safety.

Bundaberg Brewed Drinks has expanded its non-alcoholic beverage portfolio by introducing Dekopon Mandarin to its craft range. This addition reflects the company's commitment to diversifying its offerings and catering to consumer preferences for unique flavors. The new beverage aims to enhance the brand's appeal in the competitive market of craft drinks, providing customers with an innovative option that highlights the distinct taste of Dekopon Mandarin.

citrus news

Citrus prices are experiencing a surge due to adverse weather conditions impacting supply in Spain and Morocco. These losses are anticipated to increase demand for early season arrivals from the Southern Hemisphere. The situation highlights the interconnectedness of global citrus markets and the influence of regional weather patterns on pricing and availability, ultimately affecting both producers and consumers in the citrus industry.

Florida's specialty crop and citrus industries are expressing support for the Farm Bill proposal, indicating a positive reception within the sector. Stakeholders are highlighting the potential benefits the bill could bring to their operations. The proposal's provisions are being closely examined as industry representatives consider its implications for the future of citrus production and related agricultural activities in the state.

Want to dive deeper in citrus? Coming in early 2026: citrodex.com

flavors & fragrances

The Nue Co. faced skepticism from investors regarding its venture into functional fragrance, which was perceived as a financially risky move. However, the brand successfully transformed its business model by integrating this innovative product line, demonstrating that the initial concerns were unfounded. The positive reception and performance of functional fragrance have validated The Nue Co.'s strategic decision to pursue this unique market segment.

FMCGs and ingredients suppliers are increasingly viewing the beauty market as a lucrative alternative to traditional food and beverage sectors. This shift is driven by the potential for growth and profitability within the beauty industry, prompting major food companies to diversify their portfolios. As a result, these companies are exploring opportunities to leverage their existing capabilities in new beauty-related ventures.

research

Previous studies indicate that lemon cultivars exhibit greater tolerance to Huanglongbing (HLB) compared to sweet oranges and grapefruits. The growth, productivity, and fruit quality of Eureka lemon are influenced by the choice of rootstock. Research highlights the importance of selecting appropriate rootstocks to enhance these characteristics in lemon trees, thereby potentially improving overall yield and fruit quality in lemon production systems.

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