Jarritos has launched a new prebiotic soda, marking its entry into the functional beverage market. This move aligns with the increasing consumer demand for drinks that promote gut health and overall wellness. The introduction of this product reflects a strategic effort by Jarritos to diversify its offerings and cater to evolving consumer preferences in the beverage industry.

Adaptogen-fueled brands Recess, Hiyo, Brēz, and Trip are at the forefront of the rapidly expanding relaxation beverage market. These brands are leveraging the increasing consumer interest in functional drinks that promote relaxation and stress relief. The competition among these companies is intensifying as they seek to establish themselves as leaders in this emerging segment of the beverage industry.

The beverage industry is experiencing a notable increase in jeera-flavored drinks, with major players such as Coca-Cola, PepsiCo, Bisleri, Parle Agro, and Dabur actively participating in this segment. The competition has intensified, particularly with the emergence of Lahori Zeera, which is reportedly experiencing strong growth. This trend has led to a price competition, with products being offered at around Rs10.

Spindrift CEO Dave Burwick highlights the company's introduction of its first non-sparkling beverage and emphasizes the significance of collaborating with suitable partners. He also discusses the critical role of accurately determining price points to enhance sales growth. Burwick's insights were shared during an interview with Romaine Bostick on "The Close," focusing on strategies to differentiate Spindrift within the competitive beverage sector.

A lawsuit regarding 100% apple juice has progressed, with claims centered on the product's labeling and marketing practices. The case raises questions about consumer expectations and the accuracy of product representations. As the legal proceedings continue, the implications for manufacturers and the juice industry may be significant. Further developments will be monitored as the case unfolds in the judicial system.

Aqua Theon recently secured $13M for its seaweed tech, part of which is allocated to expand its OoMee line of functional marine beverages. And Israel’s Brevel received $5M to develop microalgae-based proteins, lipids, fibers and antioxidants for multiple food and drink applications.

The hydration trend is rapidly growing, with analysts noting that electrolyte drinks address a need that many consumers do not experience. Additionally, the rise of GLP-1 medication users is creating new demand opportunities within the beverage market. This trend raises questions about its sustainability and whether it represents a lasting shift in consumer preferences or merely a marketing fad.

Energy drinks, historically marketed towards men since the 1990s, have seen a significant shift in their target demographic over the past decade, with a growing focus on female consumers. This change reflects an evolving market landscape, as brands adapt their messaging and product offerings to appeal to women, marking a notable transition in the energy drink industry towards a more inclusive approach.

Brazilian citrus farming is highlighted for its significant role in environmental sustainability, according to a recent article from Fundecitrus. The industry contributes to climate change mitigation through practices that enhance carbon sequestration and reduce greenhouse gas emissions. These efforts not only support the environment but also promote economic viability for citrus producers in Brazil, aligning agricultural practices with global sustainability goals.

California’s San Joaquin Valley is expected to experience a heat wave over the next 10 days, raising concerns among growers. The anticipated high temperatures may lead to quality defects in both current and upcoming crops. Growers are preparing for potential impacts on their harvests as they brace for these extreme weather conditions, which could affect yield and marketability.

Nador Cott Protection (NCP) plans to appeal the UK High Court's decision, which ruled that Asda did not infringe on NCP's plant breeders' rights concerning the sale of Tang Gold mandarins. The High Court's conclusion has prompted NCP to express its intention to continue the legal battle in pursuit of its rights regarding the Nadorcott variety.

Want to dive deeper in citrus? Coming in early 2026: citrodex.com

Symrise AG has announced the creation of a new Care & Wellness Division, aimed at addressing the growing global demand for products that promote health, wellbeing, and beauty in daily life. This initiative reflects the company's commitment to enhancing its portfolio in response to consumer trends and preferences, positioning itself to better serve the evolving needs of the market.

India's antitrust watchdog is conducting an investigation into global fragrance companies Givaudan, Firmenich, and International Flavors & Fragrances (IFF) due to allegations that they engaged in anti-poaching agreements. The inquiry focuses on potential collusion among these firms to prevent the recruitment of each other's employees, raising concerns about competitive practices within the fragrance industry. The investigation underscores regulatory scrutiny of labor market practices in India.

Florida’s citrus industry has long been central to the state’s agricultural economy, but its future is uncertain. Once a global leader in orange juice and fresh fruit, the sector has been severely affected by disease pressure, hurricanes, rising costs, and urbanization. Against this backdrop, finger limes emerged as a potential opportunity.

Florida's agriculture sector is experiencing significant changes driven by various factors, including biological shocks, environmental stressors, competition from imports, and increasing urbanization. These elements are reshaping the landscape of agricultural practices and economic viability in the state. The pressures faced by the industry highlight the need for adaptation and innovation to sustain agricultural productivity and resilience in the face of these challenges.

This review explores the implementation aspects of integrated lemon biorefinery systems, focusing on cascade valorisation design and the integration of circular economy principles. It addresses life-cycle assessment methodologies, evaluates techno-economic feasibility, and discusses relevant regulatory frameworks. The study aims to provide insights into optimizing lemon processing residues for sustainable practices within the biorefinery context, contributing to environmental and economic benefits.

QUT Professor Peter Prentis will lead a $2.2 million study in Australia focused on the genetic basis of various citrus traits. The research aims to explore traits related to disease resistance, fruit quality, and environmental adaptability. This initiative seeks to enhance the breeding and cultivation of citrus varieties, ultimately benefiting the citrus industry by improving crop resilience and productivity in changing environmental conditions.

This study evaluates the effectiveness of various extraction methods for pomegranate seed oil (PSO) derived from juice by-products. It compares microwave-assisted, Soxhlet, and cold extraction techniques, focusing on their impacts on oil yield, oxidative stability, and the retention of bioactive minor constituents. The findings offer practical guidance for selecting the most suitable extraction method to achieve an optimal balance among these factors in PSO production.