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It must be the heat… but something is brewing.

Sincerely

Jan van Iperen · ectus

– - JUICE & BEVERAGE NEWS - – —

Axum Capital Partners has announced a strategic partnership with L.A. Libations, an entrepreneurial beverage platform. This collaboration aims to leverage L.A. Libations' expertise in brand development and distribution within the beverage sector. The partnership is expected to enhance Axum's investment strategy while providing L.A. Libations with additional resources to expand its market presence and innovate within the beverage industry.

PepsiCo's CEO of International Beverages, Eugene Willemsen, discusses the company's focus on innovation and cultural partnerships to enhance consumer engagement. He emphasizes the importance of understanding local markets and adapting products to meet diverse consumer preferences. Willemsen outlines strategies aimed at strengthening brand loyalty and expanding the company's global footprint while remaining responsive to shifting consumer trends and demands in the beverage sector.

Monster Beverage faced challenges in its performance due to aluminum tariffs and rising fuel costs, which impacted overall results. Despite these obstacles, the company continues to navigate the market dynamics. The effects of external economic factors, such as tariffs and fuel prices, highlight the complexities in the beverage industry. The company remains focused on adapting to these changes while striving for growth.

Miami-based Good Apple has emerged as a popular new beverage option, offering homemade apple juice crafted from simple ingredients. The company, founded by a local couple, emphasizes quality and freshness, contributing to its appeal among consumers. This product has garnered attention in the local beverage market, positioning itself as a noteworthy choice for those seeking authentic and locally-produced drinks.

Pressed Juicery has announced key executive appointments to drive its growth strategy. Tina Reejsinghani has been appointed as Chief Operating Officer, while Greg Steltenpohl joins as Chief Executive Officer. These appointments are part of the company's initiative to enhance its operational capabilities and expand its market presence in the cold-pressed juice and functional wellness sectors, marking a significant step in Pressed Juicery's evolution.

Buda Juice, Inc. reported its second quarter 2026 financial results, highlighting a revenue increase of 15% year-over-year, reaching $10 million. The company noted a rise in gross margin to 45%, attributed to improved supply chain efficiencies. Additionally, Buda Juice expanded its distribution network, adding 150 new retail locations. The firm remains focused on innovation and sustainability in its product offerings to enhance market presence.

South Africa is expanding its role in the global blueberry market, supported by favorable production conditions and strategic market positioning. Blueberry production in South Africa has grown to 38,900 metric tons (MT) in marketing year (MY) 2025/26. Blueberry consumption in South Africa is growing, but production continues to be export focused. In MY 2024/25, South Africa exported 22,605 MT of blueberries, a 6.7 percent increase from the previous season. While the United States recently gained access to the South African blueberry market and could see some exports, the strongest opportunities remain in propagating materials.

— – - CITRUS NEWS - – —

Yuzu is widely available in the market; however, a significant portion of products labeled as "yuzu" actually resembles the flavor of lemon. This misrepresentation raises concerns about authenticity in commercial yuzu offerings. Consumers may be unknowingly purchasing lemon-flavored products instead of genuine yuzu, leading to potential dissatisfaction and confusion regarding the true flavor profile of yuzu in various culinary applications.

A Maryland company is developing a modified virus aimed at inducing antimicrobial protein production in citrus trees, providing a novel, non-spray method to combat Huanglongbing (HLB). This innovative approach is expected to join the fight against HLB in 2026, potentially enhancing the health of citrus crops and contributing to the overall management of this significant agricultural challenge affecting the citrus industry.

The California Department of Food and Agriculture, in collaboration with USDA’s National Agricultural Statistics Service, published the 2026 California Citrus Acreage Report on August 5. This report offers updated statewide estimates of citrus acreage, reflecting the current status and trends within California's citrus industry. The findings are essential for stakeholders to understand the landscape of citrus production in the state moving forward.

A recent article from Deseret News discusses the health benefits of orange juice, addressing its nutritional value and sugar content. It highlights the rising costs of oranges and the factors contributing to their price. Additionally, the article mentions the FDA regulations governing orange juice standards, providing insights into the beverage's quality and safety. Overall, the piece examines both the advantages and challenges associated with orange juice consumption.

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— – - RESEARCH - – —

The study investigates the enzyme-assisted biotransformation of immature pomelo residues from Citrus grandis cv. ‘Puko Yarang’ to produce skin-targeted nutricosmetic ingredients. It highlights the potential for valorizing discarded pomelo residues, integrating compositional changes with cellular transcriptomic responses. This approach not only promotes sustainability but also creates functional ingredients for the cosmetics industry, addressing waste management and resource utilization effectively.

Fruit juice processing wastewater (FJPWW) contains high levels of readily biodegradable chemical oxygen demand (COD), making it a viable candidate for biogas production. Co-digesting FJPWW with primary sludge enhances volatile fatty acid (VFA) and methane production. This process optimizes the anaerobic digestion of organic waste, potentially improving biogas yield and efficiency in wastewater treatment systems, contributing to sustainable waste management practices.

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