Yesterday’s news about the “orange crisis” was spread over many media outlets and in many languages today… so I trust more people had questions and remarks at the dinner table. I got multiple messages from friends and family: “So… is this something scares or helps your business?”

The answer is not so easy, but we have to deal with it for the foreseeable future. These high feedstock prices are not good for anybody. Let alone for the future of our beloved industry.