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In the eyes of investors, even Big Bev Brands are not a safe bet

And Extremely Low Satsuma Supply Expected in the Cold Hardy Region This Season.

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Juice News 🧃

Investors are showing increased worry about major beverage companies, despite consistent profits, suggesting a decline in investor confidence in these industry giants.

The World Health Organization is advocating for a global initiative to generate $1 trillion by increasing taxes on alcohol, tobacco, and sugary beverages. This push aims to address public health concerns by discouraging consumption of these products and funding health initiatives.

Powdered hydration drinks are experiencing growth in the US due to their convenience, customization options, and sustainability benefits. These drinks offer consumers a portable and easily customizable way to stay hydrated, with environmentally friendly packaging contributing to their appeal. The trend towards health and wellness, along with the desire for on-the-go solutions, is driving the increasing popularity of powdered hydration drinks in the market.

National Beverage Corporation, known for brands like LaCroix, is leveraging innovative marketing strategies and product offerings to solidify its position in the competitive beverage market. By focusing on consumer preferences for healthier and more natural options, the company has seen significant growth and success. With a commitment to quality and innovation, National Beverage is poised for continued dominance in the industry.

Father-son duo Matthias and Anton Memminger are introducing Spezi, a cult German orange cola, to the American market under the name Paulaner Sunset. This unique drink is known for its versatility, pairing well with both cheese boards and Jägermeister, and is set to make a splash as it crosses the Atlantic for the first time.

Sol-ti sets a new standard for wellness beverages with its vibrant line of organic, cold-pressed juices, superfood teas, and wellness shots—all crafted from the highest quality, certified organic ingredients and free from additives or artificial sweeteners. Packaged in eco-friendly glass bottles to preserve freshness and nutrients, Sol-ti delivers living enzymes, vitamins, and minerals in every sip. From classics like Master Cleanse and Pure Green to innovative blends with activated charcoal and adaptogenic herbs, Sol-ti offers clean, functional hydration to support your health and the planet—making every bottle a conscious choice for wellness.

Citrus News 🍊

Satsuma mandarin supply is expected to be extremely low this season in the cold-hardy citrus region, in contrast to the oversupply experienced last season. This shift underscores the importance of staying informed about crop forecasts and market trends to make informed decisions in the citrus industry.

In South Africa, the citrus export season is seeing a rise in the use of innovative rail logistics, which are expected to boost exports and promote sustainability in the industry. This shift towards rail transportation presents opportunities for increased efficiency and environmental benefits, signaling a positive outlook for the citrus sector.

Summer brings a rise in demand for fully natural citrus juice, with Italian and Japanese customers showing increased interest. This trend highlights the growing preference for natural products. Producers should focus on meeting this demand by ensuring the authenticity and quality of their citrus juice offerings to cater to the market's evolving needs.

The Citrus Growers’ Association of Southern Africa has initiated a promotional campaign in India to enhance the existing strong bond between the two countries in citrus trade. The campaign aims to increase consumer awareness, drive demand, and emphasize the exceptional quality, taste, and health advantages of premium South African citrus fruits, reinforcing South Africa's reputation as a reliable and preferred citrus supplier to India.

Research Worth Reading 🔬

The study explores the use of eco-friendly films made from lemon peel pectin and essential oils for sustainable tomato preservation. This innovation aims to tackle the challenge of rapid deterioration in fruits and vegetables, offering a potential solution for extending shelf life and improving commercial viability.

The study explores how high-barrier packaging design affects consumer preferences for not from concentrate (NFC) orange juice. By analyzing sensory preferences and purchase intentions, the research involved an experiment with 81 participants, utilizing eye-tracking to gauge attention levels and sensory evaluation to assess taste satisfaction.

The study explores the use of thermosonication to enhance the nutritional value and consumer appeal of apple juice by enriching it with pollen, aiming to develop sustainable functional beverages. Thermosonication proves effective in retaining the bioactive compounds of pollen, offering a promising method for producing value-added juices. This research highlights the potential of sustainable processing techniques in creating functional beverages with enhanced health benefits.

The article explores the association between ultra-processed food consumption and poor health outcomes, emphasizing the link between lower nutrition knowledge and increased intake of such foods. It highlights the scarcity of studies comparing nutrition knowledge among youth from diverse countries with varying food environments and nutrition policies, shedding light on the importance of understanding these factors in promoting healthier dietary choices among young individuals.

Understanding soil protistan communities' roles in citrus cultivation can enhance production quality. Research into these communities is vital for optimizing lemon farm practices. Further exploration is needed to harness the potential benefits of protistan communities in promoting citrus health and quality. category: Research

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Juice News is a daily publication by Last Week Media (an indie media operation), and provides news, insights and research information curated daily by Jan van Iperen. This is a one-man-show, but I work hard and smart. Automation and self-developed tools make it possible to do this, besides my regular day job. Your support is appreciated.