Beverage brands should reevaluate their influence marketing strategies to adapt to a landscape where trust, context, and artificial intelligence play significant roles in consumer decision-making. Insights from the EY Consumer Beverage Survey highlight the importance of understanding these factors to effectively engage consumers at the moment of choice. This approach is essential for brands aiming to enhance their market presence and consumer loyalty.

California officials have raised concerns that grape plants sold by Costco may harbor the glassy-winged sharpshooter, an invasive pest associated with a severe vine disease that poses a significant threat to vineyards and crops. This warning highlights the potential risks to American farms, as the presence of this insect could lead to devastating impacts on grape production and overall agricultural health in affected regions.

The Canadian Beverage Association's Balance Calories Initiative achieved its goal two years ahead of schedule, resulting in a 23% reduction in beverage calories. In a discussion with CBA's Erich Schmidt, strategies were outlined for convenience stores to leverage the increasing consumer demand for low-calorie and ready-to-drink beverage options. This trend presents significant opportunities for retailers within the convenience channel to adapt their offerings accordingly.

The Brazilian citrus industry is facing significant pressures due to shifts in the international geopolitical landscape and rising economic fluctuations. These factors are directly affecting production, export capabilities, and market dynamics. Additionally, the industry must navigate challenges related to climate change, labor shortages, and competition from other citrus-producing countries. These issues collectively influence the overall performance and sustainability of Brazil's citrus sector in the global market.

Want to dive deeper in citrus? Coming in 2026: citrodex.com

[By loyal Juice News reader and CEO of GfL Berlin, Mikko Hofsommer]Apple juice, a globally popular fruit juice, is frequently subjected to economically motivated adulteration (EMA), which can include dilution with water, substitution with other juices, or the addition of exogenous sugars. To effectively detect these forms of adulteration, robust analytical methods are essential. The study evaluates sorbitol as a potential endogenous isotopic reference marker compound for identifying C4-type sugar adulteration in apple juice.

A study by Mahmood-Fashandi, Khodaiyan, and Hosseini, published in Scientific Reports in 2026, explores an innovative biotechnological approach for juice clarification using glass-immobilized pectinase. This method aims to enhance the efficiency and sustainability of apple juice clarification processes, reflecting a growing focus within food technology on developing effective solutions. The research contributes to ongoing advancements in juice production and processing techniques.