Functional Beverages are taking off!
.. and OJ keeps rising! 📈
Although I sometimes wish that there was another product drawing all the attention… I cannot help having another edition covering (amongst other things) Orange Juice. And I have a feeling we’re not at the highest high yet! Where do you think this is going?
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Today’s Juice News
Although orange juice is a popular beverage worldwide, fruit distribution, storage, and processing can facilitate fungal infection by Penicillium digitatum; leading to the production of tremorgenic alkaloids, specifically tryptoquialanines A (TA) and B (TB).
Prices for frozen concentrate orange-juice futures have more than tripled since late 2021 and emerged as one of this year’s top-performing commodities, with prices setting records week after week. On Friday, they jumped to a fresh record high of $3.91 a pound, up from $2.11 last October
The functional beverage industry is a fast-growing sector, focusing on including specific nutrients and bioactive compounds like antioxidants, dietary fibres, prebiotics, proteins, peptides, unsaturated fatty acids, minerals, and vitamins to meet the needs of consumers.
Health and wellness influences consumer interest in protein beverages.