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Global Sugar Consumption Declines Due to Weight-Loss Drugs and Beverage Taxes

And NewTree Fruit Company and CeBev LLC Partner to Reduce Sugar in U.S. School Lunches. 👏🏻

Long calls… I love and hate them. It is usually after the call that I realize 3 things:

  • Human interaction (and in-person of course the most) still trumps email

  • Talking is intense

  • You always need more time to digest than you think

But when the calls go long, and the interaction yields new opportunities and new work… there is still the other work to be done.

Long calls… = long days!

Sincerely

Jan van Iperen · ectus

juice news

Global sugar consumption is experiencing a decline, particularly in the United States and Western Europe, attributed to the impact of weight-loss drugs and increased beverage taxes. Analysts indicate that this trend is part of a broader global slowdown in sugar intake.

  • Sugar consumption is decreasing in key markets such as the U.S. and Western Europe.

  • The decline is influenced by the rising popularity of weight-loss medications and the implementation of beverage taxes.

  • This shift may affect the overall demand for sugary beverages and related products.

CeBev LLC and NewTree Fruit Company have announced a partnership aimed at significantly reducing sugar content in U.S. school lunch programs.

  • The partnership focuses on innovative solutions to lower sugar levels in beverages served in schools, through patented and scalable technology.

  • This initiative aligns with growing trends towards healthier eating habits and regulatory pressures on sugar intake.

  • The collaboration may influence broader market dynamics in the beverage sector.

Yuka is influencing product reformulation among global food brands, yet manufacturers express concerns that the app does not provide guidance on how to improve product scores. This situation highlights the growing impact of consumer-facing technology on food reformulation efforts.

  • Yuka's app encourages brands to reformulate products to achieve better scores.

  • Food manufacturers feel excluded from the process, lacking support from Yuka on improving their product formulations.

  • The trend indicates a shift towards transparency and consumer-driven changes in food products.

TRIP has successfully established a unique 'calm' beverage category, distinguishing itself from the competitive energy drink market. This innovative approach has contributed to the brand's valuation of $300 million.

  • TRIP focuses on creating beverages that promote calmness rather than energy.

  • The brand's innovative positioning allows it to stand out in a saturated market.

  • TRIP's success reflects a growing consumer interest in wellness-oriented products.

Coca-Cola is increasing production of its Fairlife brand to capitalize on the growing demand for protein and functional beverages. This expansion aims to enhance the company's competitive position in the beverage market.

  • Fairlife's growth aligns with the rising consumer interest in health and wellness products, particularly in the protein sector.

  • Coca-Cola's strategic focus on functional beverages may drive innovation and diversification within its product portfolio.

  • The expansion reflects broader trends in the beverage industry where protein-enriched options are gaining popularity.

Fresh produce is increasingly being integrated into beverages, as evidenced by its presence at major events like the U.S. Open. This trend highlights the growing consumer interest in healthier, fresh options in the beverage market.

  • Fresh produce is becoming a popular ingredient in beverage offerings at large events.

  • The trend reflects a broader consumer shift towards healthier beverage choices.

  • Incorporating fresh ingredients can enhance the overall experience at social gatherings.

Drink Happy Thoughts has unveiled a new brand identity aimed at revitalizing the healthy soda category, focusing on products designed to enhance consumer well-being and happiness. This evolution reflects a broader trend in the beverage industry toward functional drinks that promote mental and emotional wellness.

  • The brand emphasizes a commitment to health and wellness through its product offerings.

  • The rebranding aims to differentiate itself in the competitive healthy soda market.

  • There is a growing consumer interest in beverages that provide functional benefits beyond basic hydration.

citrus news

The 2026 Citrus & Specialty Crop Expo is scheduled for August 12-13 and will feature several enhancements aimed at improving the overall experience for attendees. This event is a key gathering for stakeholders in the citrus and specialty crop sectors.

  • The expo will include upgraded facilities and new programming to better serve participants.

  • It aims to foster networking and knowledge sharing among industry professionals.

  • The event is crucial for showcasing innovations and trends in the citrus market.

Want to dive deeper in citrus? Coming in early 2026: citrodex.com

research

Research highlights the use of hybrid preprocessing and supervised learning techniques on UV-Vis spectral data to improve the classification of Vietnamese oranges by geographical origin. This advancement aims to combat origin fraud, a significant issue in the orange market due to the high economic value of certain varieties.

  • The study addresses the global concern of origin fraud in the orange market, which is prevalent due to the economic value associated with specific varieties.

  • Hybrid preprocessing and supervised learning techniques are being utilized to enhance the accuracy of geographical origin classification.

  • Improved classification methods may help ensure product authenticity and bolster consumer trust in orange products.

The study explores an integrated ultrasound-assisted method for recovering pectin and essential oil from pomelo peel waste, highlighting its potential for creating antimicrobial biodegradable films. This dual-ultrasound regulation approach not only enhances the extraction efficiency but also promotes sustainable practices in utilizing agricultural by-products.

  • The method allows for the simultaneous extraction of valuable components from pomelo peel, maximizing resource utilization.

  • The recovered pectin and essential oil can be used in various applications, including food and packaging industries.

  • This approach contributes to waste reduction and promotes the development of biodegradable materials.

The study examines how information, product appearance, and environmental attitudes influence consumers' willingness to pay for sustainable food packaging in the agri-food sector. It highlights the growing importance of sustainability in consumer choices as the industry adapts to environmental pressures and the shift towards a circular economy.

  • Consumers are increasingly prioritizing sustainable packaging, impacting purchasing decisions.

  • The appearance of products and the information provided about sustainability can enhance consumer willingness to pay.

  • The transition to a circular economy is reshaping industry practices and consumer expectations in the agri-food sector.

The FDA is amending regulations to allow the expanded use of spirulina extract as a color additive in human foods, excluding infant formula and certain other regulated foods. This change aims to enhance the variety of color additives available for food manufacturers.

  • The amendment reflects a growing trend toward natural color additives in the food industry.

  • Spirulina extract is derived from a blue-green algae and is recognized for its potential health benefits.

  • The decision may influence product formulations in the juice and beverage sectors, where natural ingredients are increasingly favored.

The article discusses the author's perspective on Citrus Greening disease (HLB), expressing a lack of concern due to the absence of visibly dying trees in his observations. The author questions the severity of the disease and shares personal insights from his gardening experience.

  • The author observes no significant signs of dying citrus trees in his area, leading to skepticism about the impact of HLB.

  • Citrus Greening disease is characterized by mottled leaves and can affect the health of citrus trees.

  • Personal gardening experiences shape the author's viewpoint, suggesting a disconnect between reported disease severity and local observations.

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