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Givaudan Strengthens Brazilian Position with Acquisition Vollmens

🍊 Egyptian Citrus Exports to Argentina on the Rise.

For Professionals in the Juice and Citrus industry

Enjoy the weekend people. Give somebody a hug.

Juice News 🧃

Givaudan, a leading fragrance and beauty company, is acquiring a majority stake in Vollmens Fragrances Ltda, a renowned Brazilian fragrance house, as part of its 2025 strategy to expand with local and regional clients. This move aligns with Givaudan's goal to strengthen its presence and offerings in key markets, showcasing its commitment to growth and innovation in the industry.

Taco Bell is launching a new line of Refrescas beverages across the country and expanding its Live Mas Café to 30 more locations, marking its entry into the beverage business. This move aims to diversify its offerings and attract customers with unique drink options, showcasing the chain's commitment to innovation and growth in the competitive fast-food industry.

The rise of sugar-free, plant-based, and functional beverages is a prominent trend in the beverage industry. Consumers are increasingly seeking healthier options, leading to a growing demand for beverages that are free from sugar, derived from plants, and offer functional benefits. This shift reflects a broader emphasis on health and wellness in the market, highlighting the importance of innovation and meeting consumer preferences for healthier drink choices.

Citrus News 🍊

Florida Citrus Mutual CEO and Executive Vice President Matt Joyner praised an investment, emphasizing the significance of the citrus industry as a key economic driver in Florida.

U.S. lemon imports from Argentina are increasing in both volume and price, prompting exporters to consider diversifying their focus towards other global markets.

Egypt is making significant strides in the citrus market by increasing orange exports to Argentina. Data from the National Institute of Statistics and Census of Argentina shows that Egypt supplied 4.8 thousand tons of oranges to Argentina, indicating a strong market presence. This growth highlights Egypt's expanding role in the global citrus trade, showcasing its competitiveness and potential for further market expansion.

Research Worth Reading 🔬

This study demonstrated that lemon EO nanoemulsions are a stable delivery system with superior antimicrobial and antifungal properties. The GC-MS analysis provided valuable insights into the chemical composition of the EO, further supporting its efficacy. These findings suggest the potential of lemon EO nanoemulsions as a natural alternative for applications in food preservation, pharmaceuticals, and cosmetics.

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Juice News is a daily publication by Last Week Media (an indie media operation), and provides news, insights and research information curated daily by Jan van Iperen. This is a one-man-show, but I work hard and smart. Automation and self-developed tools make it possible to do this, besides my regular day job. Your support is appreciated.