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When you address this many people on a daily basis… the O.O.O.-replies showcase who is taking first pick in the holiday season… and which reason are nowhere near vacationing yet.

Well, for those who are: Enjoy the summer! WEAR SUNSCREEN*

Sincerely

Jan van Iperen · ectus

* Best advice from one of the best spoken words songs ever: "Everybody's Free (To Wear Sunscreen)" by Baz Luhrmann.

– - JUICE & BEVERAGE NEWS - – —

Evolution Fresh has secured a fresh orange juice supply chain, ensuring multi-season availability. This development provides a significant supply advantage amid historic market instability in commercial beverage procurement. The company’s diversified sourcing strategy positions it as the most reliable orange juice supplier and commercial partner in the United States, enhancing its competitive edge in the beverage market.

Sea buckthorn is increasingly being utilized as a functional ingredient in snack and beverage formulations. This berry is gaining popularity due to its nutritional benefits and versatility, appealing to health-conscious consumers. As manufacturers seek to innovate and enhance product offerings, sea buckthorn's rise reflects a broader trend towards incorporating functional ingredients that provide added health benefits in various food and beverage applications.

Functional beverages have evolved from a focus on sports nutrition and energy drinks to encompass a wider array of wellness needs, including physical, cognitive, and emotional health. This shift highlights the importance of connecting the benefits of these beverages with appealing flavors to foster consumer trust. As the market expands, understanding consumer preferences becomes essential for brands aiming to succeed in this competitive landscape.

The episode discusses the potential for the next billion-dollar consumer packaged goods (CPG) brand to emerge from innovative products such as powder sticks, functional cookies, or kid-friendly beverages. It explores the intersection of functionality and enjoyment in these products, suggesting that there is significant market opportunity in creating appealing options for children. The conversation highlights trends and possibilities within the CPG landscape.

California is investing US$10 million to enhance its bottle deposit return scheme infrastructure. This initiative aims to improve the state's recycling system by expanding the network for returning bottles. The investment is part of a broader effort to promote sustainability and reduce waste in the environment. This funding will support the development of facilities and processes necessary for an efficient deposit return system.

— – - CITRUS NEWS - – —

A coalition of fresh fruit and vegetable organizations from California, Florida, Georgia, Michigan, and Texas submitted a request to U.S. Trade Representative Katherine Tai on June 2. They urged the administration to ensure fair and balanced trade practices. The coalition emphasized the importance of equitable trade policies to support the agricultural sector and maintain competitiveness in the global market, highlighting concerns over existing trade agreements.

Fundecitrus, an industry association for Brazilian orange juice, has reported a forecast indicating a 13% year-over-year decline in Brazil's orange production for the 2026/27 season. This decrease highlights potential challenges in the Brazilian citrus market, which is a significant player in the global orange juice supply. The anticipated reduction in output may impact both domestic and international markets reliant on Brazilian orange juice.

The Food and Agriculture Organisation (FAO) Malawi has completed a mid-term field assessment of a fruit introduction project, highlighting significant progress. The initiative, part of the FAO-China-Malawi South-South Project, aims to alleviate poverty through the introduction of citrus crops. The project has received commendations for its effectiveness in enhancing agricultural practices and improving livelihoods in participating communities.

Want to dive deeper in citrus? Coming in 2026: citrodex.com

— – - RESEARCH - – —

Lime peel, a by-product of the lime processing industry, contains significant bioactive compounds such as flavonoids and limonoids. This study evaluates the stability, safety, and sensory attributes of ethanolic extracts from lime peel, highlighting their potential for sustainable valorization. The findings suggest that lime peel extracts can be effectively utilized, promoting waste reduction and adding value to lime processing by-products.

Treated wastewater is being promoted to alleviate freshwater demand in arid agriculture, particularly for citrus production. This study evaluates the long-term impacts of using tertiary-treated wastewater on soil health, crop yield, and food safety in perennial fruit systems. Findings indicate that sustainable practices can enhance water resource management while maintaining agricultural productivity and ensuring food safety in arid regions.

Headspace-gas chromatography-ion mobility spectrometry (HS-GC-IMS) has been shown to effectively detect fruit juice adulteration when combined with machine learning techniques. This method enhances the accuracy of identifying fraudulent practices in fruit juice products, ensuring integrity in the market. The integration of advanced analytical technologies like HS-GC-IMS with machine learning offers a promising approach to combat fruit juice fraud and protect consumer interests.

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