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EU Must Accelerate Action to Support Food and Drink Industry

And Resistant Cultivars Reshape Disease Management for Citrus Greening Disease.

Preparing for “no weekend” weekend… with some great known and new connections to see during meetings at AFFI-Con 2026.

The no-weekend part is easy to swallow. San Diego during this time of the year… oh wait. San Diego is always nice. ;)

Sincerely

Jan van Iperen · ectus

juice news

A Coca-Cola competitor has introduced a unique soda flavor exclusively available at Kroger. This limited-time offering marks the first of its kind for the brand, emphasizing the company's strategy to create exclusive products that attract consumers. The new flavor will not be available through other retailers, highlighting Kroger's partnership with the beverage company and aiming to enhance customer experience and drive sales.

Super Seltzer, a functional sparkling water brand, is experiencing rapid growth in the Northeast market. Founded by experienced beverage industry leaders, the brand focuses on next-generation products that cater to health-conscious consumers. The company emphasizes innovation and quality, aiming to capture a significant share of the sparkling water segment. This momentum reflects a broader trend towards functional beverages that offer added health benefits.

On March 4, a significant milestone was achieved in Europe regarding packaging and packaging waste management. Negotiators from the European Parliament and the Council of the EU finalized an agreement on amendments to the European Commission's draft proposal for the Packaging and Packaging Waste Regulation (PPWR). This development is expected to impact the food and drink industry by establishing new standards for packaging sustainability.

The Vita Coco Company reported full-year net sales of $610 million for 2025, reflecting an 18% increase, primarily due to a 26% growth in Vita Coco Coconut Water. Net income rose by $15 million to $71 million, while Non-GAAP Adjusted EBITDA increased by $14 million to $98 million. For fiscal year 2026, the company anticipates net sales between $680 million and $700 million.

True Citrus has launched the True Lemon Wellness line, aimed at providing support for cravings, immunity, and energy. This innovative product line reflects True Citrus's commitment to hydration and wellness. The new offerings are designed to enhance the consumer experience by delivering functional benefits while maintaining the brand's reputation for quality. True Lemon Wellness products will be available for purchase through various retail channels.

citrus news

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Want to dive deeper in citrus? Coming in early 2026: citrodex.com

flavor & fragrance

IFF intends to divest its Food Ingredients division, valued at $3.28 billion, due to its status as the lowest-performing business unit, despite generating strong revenue. The decision is driven by tightening margins, which have impacted the division's overall performance relative to IFF's other business segments. The sale reflects IFF's strategic focus on optimizing its portfolio and addressing financial challenges within this sector.

research

The study investigates the oral bioaccessibility of phenolic compounds from food commodities, highlighting its significance in evaluating their potential health benefits. By employing suspect screening methods, the research demonstrates improved bioaccessibility assays, which could enhance understanding of how these compounds behave in the human gut. This proof of concept aims to provide a more accurate assessment of phenolic compounds' effects on human health through dietary intake.

Crop diseases result in approximately $220 billion in annual losses, as reported by the FAO. The development of disease-resistant cultivars is identified as a potential strategy to mitigate these losses. Specifically, the application of resistant cultivars can play a significant role in managing citrus greening disease, highlighting the importance of breeding programs focused on enhancing resistance to various pathogens affecting citrus crops.

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