Dilution is the Solution?

The article about Loom is one that made me scratch my head. The narrative, the marketing, everything towards selling a “juice from the future”. Reading the website and the labels, I quickly realized that - as with many NPD - the marketing is healthier than the actual product.

It may be good timing to do a query about the products that you - the professionals - deem “really good”, intrinsically, so beyond the hype words.
By reply, please send me which fruit and/or vegetable juice products are really good and stand out.

Juice News 🧃

Suja Life’s Evolution From Cold-Pressed Juice To Functional Wellness

Suja Life, once a pioneer in the cold-pressed juice industry, has undergone a significant transformation under the leadership of CEO Maria Stipp. Shifting from a single brand to a "house of brands," Suja has expanded its portfolio to include innovative products like Vive Organic wellness shots and Slice, a better-for-you soda. In this interview, Stipp shares insights on Suja's growth, the company’s strategic approach to acquisitions, and how it stays ahead in the competitive functional wellness beverage space.

Clean label energy drink Hi*Ball hits store shelves again

Energy drink brand Hi*Ball Energy is quickly re-establishing its retail and digital footprint following its acquisition and relaunch by Tilray Brands last year, as consumer demands and recent supply chain complications provide opportunities and challenges to category.

Ghost ends Sour Patch, Oreo flavor collaborations after Mondelēz lawsuit

Mondelēz International filed a lawsuit last week in Illinois aiming to halt a collaboration with Ghost energy drink and protein products that use brands like Sour Patch Kids, Oreo and Nutter Butter.

Mondelēz claims it was not asked for permission to continue the partnership when Ghost was acquired by Keurig Dr Pepper for over $1 billion last fall, constituting a breach of contract.

Wellness Drinks + Cosmetics: Wildwonder x Le Mini Macaron Dropped a Cherry Lemonade Flavor

Wildwonder x Le Mini Macaron teamed up to create a bright new Cherry Lemonade flavor and a nail kit with the same summery theme. This bold, juicy, better-for-you beverage is brimming with beneficial prebiotics and probiotics, plus bubbles to put a twist on classic lemonade.

Meet Loom: The New Jersey Beverage Brand Reinventing Juice

Headquartered in Lakewood, New Jersey, Loom is more than just a new entry in the beverage aisle—it’s the evolution of a family legacy. When Bill was just seven years old, his father launched Seaview Beverage from their garage in Toms River. Over the next three decades, Bill grew up immersed in the industry, learning from seasoned veterans whose passion shaped his perspective.

Citrus News 🍊

Morocco announces new subsidy plan for citrus exports to Europe

The Moroccan government has announced a new subsidy plan to bolster the export of fresh citrus fruits in the wake of strengthening competition from Egypt and other suppliers.

The plan, which covers all varieties except for Nadorcott mandarins, sets out a financial support mechanism for a period of five years, starting in 2024 and culminating in 2028. It provides a subsidy of MAD 1,000 (around €90) per tonne for exports of fresh citrus to the European Union, UK and African countries.

Why more citrus growers are betting on controlled environments

Ask any experienced citrus grower, and they'll tell you: the last decade hasn't been easy. Between the relentless march of citrus greening (HLB), unpredictable weather swings, and the constant threat of pests, the old ways of growing orange trees outdoors don't provide the reliability or returns they once did. But walk into a modern nursery today, and you'll find a very different story unfolding—one where technology, not just tradition, is driving success.

Research Worth Reading 🔬

Biology professor receives NIFA grant to stop citrus crop disease

The National Institute of Food and Agriculture presented Dr. Yang with a $1,496,399 award for his project, “Bringing RejuAgro to Market: Development of a Groundbreaking Trunk Injection Biopesticide for Huanglongbing (HLB).”

Inversion of citrus SPAD value and leaf water content by combining feature selection and ensemble learning algorithm using UAV remote sensing images

Soil and Plant Analyzer Development (SPAD) value and leaf water content (LWC) are critical physiological parameters for agricultural irrigation and growth monitoring in late-maturing citrus. Accurate monitoring of citrus SPAD value and LWC is of great significance for guiding precision irrigation, improving water use efficiency, and enhancing yield.