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Once Upon A Coconut, a premium coconut water brand, has partnered with professional basketball player Sophie Cunningham to promote its coconut water products. This collaboration aims to highlight the brand's commitment to authenticity and flavor while also supporting a purpose-driven initiative. The partnership reflects the brand's growth in the beverage market and its focus on connecting with consumers through engaging personalities and meaningful campaigns.

Consumers increasingly seek beverages that offer craveability, flavor, and intentional functionality. Successful brands will focus on designing comprehensive beverage systems that meet these expectations and enhance the overall drinking experience. By delivering on these key attributes with each sip, companies can foster customer loyalty and encourage repeat purchases, positioning themselves effectively in a competitive market.

A comprehensive list details food and beverage manufacturers in the U.S. that are eliminating artificial dyes from their products. This initiative reflects a growing trend among companies to enhance product transparency and meet consumer demand for cleaner ingredients. The list includes various manufacturers committed to reformulating their products by removing artificial colorants, aligning with health-conscious consumer preferences and regulatory scrutiny surrounding food additives.

Unwell Hydration's failure illustrates the challenges faced by celebrity-backed consumer packaged goods (CPG) brands, highlighting that a large audience does not guarantee strong sales performance in retail. Industry experts emphasize that despite the initial popularity, the brand struggled to maintain momentum and achieve significant shelf velocity, indicating that celebrity endorsement alone may not ensure long-term success in the competitive beverage market.

Tractor Beverage Company announced that its USDA Certified Organic Haymaker has been recognized as one of Bon Appétit's Best New Beverages of 2026. This accolade highlights the beverage's quality and innovation in the market. The recognition by a prominent publication underscores the growing trend towards organic and health-conscious beverage options among consumers. Haymaker's selection reflects Tractor's commitment to providing high-quality, organic products.

Strategic Beverage Services, located in Santa Rosa, California, has acquired the U.S. operations of BevZero, a HACCP-certified dealcoholization service provider. This acquisition positions Strategic Beverage Services as the largest dealcoholization service provider in the United States. The move enhances their capabilities in producing dealcoholized beverages, responding to the growing consumer demand for non-alcoholic options in the beverage market.

Swig, a "dirty soda" chain, is experiencing significant growth beyond Utah, with its stores outside the state performing up to 50% better than those within Utah. This expansion is attributed to a trend likened to the "Starbucksification" of soft drinks, highlighting a shift in consumer preferences and the increasing popularity of the brand in new markets.

The DSM-Firmenich Board of Directors has proposed Richard Ridinger as the new Chairman following the retirement of Thomas Leysen. This decision reflects the company's commitment to progress through purpose-led science and sustainable solutions. DSM-Firmenich emphasizes its focus on innovation and creating potential for investors, aiming to make a significant impact in the industry while leading by example.

Massive by-products from Nanfeng tangerines generated through fresh consumption, juicing, or plantation management lead to environmental pollution and waste. The study focuses on optimizing acid-extraction processes for polysaccharides from these by-products. It examines the selection of parts and extraction parameters to enhance polysaccharide recovery, highlighting the potential for reducing waste and increasing the value of tangerine by-products through effective extraction methods.

Citrus aurantium L. juice contains high levels of flavonoids and bioactive phytochemicals, yet its industrial use is constrained by suboptimal flavor and nutritional profiles. A study demonstrated that synergistic probiotic co-fermentation can enhance the metabolic properties of this juice, leading to improved flavor and functional characteristics. This process could potentially increase the industrial applicability of Citrus aurantium L. juice in various beverage formulations.

Finger lime (Citrus australasica) hybrids present a unique opportunity for high-value citrus ingredient development. This study investigates the peel chemistry and sensory properties of three novel Australian native finger lime hybrids. The research focuses on aroma-driven sensory preferences, revealing significant insights into the potential applications of these hybrids in the food and beverage industry, particularly concerning flavor profiles and consumer acceptance.

Finger lime (Citrus australasica) hybrids present a unique opportunity for high-value citrus ingredient development. This study investigates the peel chemistry and sensory properties of three novel Australian native finger lime hybrids. The research focuses on aroma-driven sensory preferences, revealing significant insights into the potential applications of these hybrids in the food and beverage industry, particularly concerning flavor profiles and consumer acceptance.

This study systematically optimizes the generation parameters of plasma-activated water (PAW) to clean fouled plasma-modified mixed microfiltration membranes used after apple juice clarification. The research highlights the effectiveness of PAW as a green and novel cleaning method, demonstrating its potential to enhance membrane performance and sustainability in juice processing. Results indicate significant improvements in cleaning efficiency, contributing to better operational practices in the beverage industry.