When you want to know where your own industry is heading, it is important to keep looking over the fence. Seeing the move of Branca supporting the next generation of beverage innovation, without—another—element that is putting pressure on the same industry.

We do not need a crystal ball… it is clear that clean, functional, traceable, proven nutritional and custom are setting the tone. Oh, and water+ and energy. How do you cope with that?

Sincerely

Jan van Iperen · ectus

– - JUICE NEWS - – —

Costco has introduced new Kirkland Signature energy drink variety packs, which have garnered attention among shoppers. The drinks are being compared to Celsius, with some consumers suggesting that they are a direct imitation. The launch of these energy drinks reflects Costco's strategy to expand its private label offerings in the beverage market, catering to the increasing demand for energy-boosting products among customers.

Energy drinks have gained significant popularity in the United States, evolving into a distinct market segment. The timeline presented outlines the peak moments of various trendy energy drink brands, showcasing their rise and influence over recent years. This infographic highlights the dynamic nature of the energy drink industry, reflecting changing consumer preferences and the emergence of new brands that capture market attention.

Clean-label soda brand Nixie is entering conventional grocery markets after establishing itself in the natural retail sector. The company is utilizing its experience in natural channels as a platform to demonstrate product velocity, enhance its shelf presence, and develop a direct-store-delivery network. This strategic approach aims to position Nixie competitively against established soda industry leaders.

Beverage brands are adapting their summer strategies in response to rising demand, despite facing regulatory challenges such as a 40% Goods and Services Tax on carbonated beverages. To navigate these pressures, companies are prioritizing the increase of consumption frequency over traditional methods of market penetration. This approach aims to sustain growth and consumer engagement amid a changing regulatory landscape.

Ultimum Limited has inaugurated a beverage plant in Aba, Nigeria, marking a significant development in the country's fast-moving consumer goods (FMCG) sector. This facility aims to enhance local production capabilities and contribute to the region's re-emergence as a key manufacturing hub. The Razzl brand, produced by Ultimum, is expected to benefit from this expansion, meeting increasing consumer demand in the beverage market.

— – - CITRUS NEWS - – —

California citrus growers are facing concerns regarding the impact of a recent heat wave on the winter citrus crop. This situation arises amid existing cost pressures affecting both growers and shippers. The extreme temperatures have raised questions about potential bloom issues, prompting growers to assess how the heat may influence crop quality and yield in the upcoming season.

Argentina's agricultural sector is experiencing a gradual recovery, although it remains slower than anticipated due to prolonged economic challenges and deterioration. Pears and lemons are the leading exports for the country, contributing significantly to the agricultural output. Despite the positive trends in certain commodities, the overall recovery of the industry continues to face obstacles stemming from past economic instability.

GEA Group Aktiengesellschaft has introduced a new separator aimed at citrus processors facing challenges due to volatile raw material prices. The development addresses the pressing need for efficient processing solutions in the citrus industry, which has been impacted by fluctuating costs. This innovation is expected to enhance operational efficiency and support processors in managing the economic pressures associated with raw material volatility.

Sunkist Growers has expanded its leadership team by welcoming two new executives, reflecting the company's ongoing commitment to investing in top talent. This strategic move aims to enhance the organization’s operations and ensure effective management in the competitive juice and citrus markets. The addition of these executives is part of Sunkist's broader strategy to strengthen its operational capabilities and drive future growth.

Unifrutti Group has launched a premium blood orange juice in collaboration with Sam’s Club China, marking a significant expansion of its Mediterranean product offerings in the Chinese market. This launch introduces one of the first blood orange juices available in the region, highlighting Unifrutti's commitment to providing high-quality beverage options to consumers in China. The partnership aims to enhance the brand's presence in the competitive beverage sector.

Want to dive deeper in citrus? Coming in early 2026: citrodex.com

— – - FLAVORS & FRAGRANCES - –

Givaudan has expanded its presence in Turkey to support local and regional growth in the fragrance market. This expansion reflects the company's commitment to addressing the increasing demand for fragrances in Turkey, a dynamic and promising market. The enhancement of Givaudan's creative and technical fragrance capabilities aims to improve agility and efficiency, enabling the delivery of distinctive solutions tailored to the needs of the region.

— – - RESEARCH - – —

Citrus seed oils (CSOs) are significant by-products of fruit processing, utilized in functional foods, cosmetics, and pharmaceuticals. This study employs 1H NMR spectroscopy to characterize the fatty acids present in CSOs, providing a qualitative analysis tool. The findings enhance the understanding of CSOs' composition and potential applications, supporting their value in various industries and promoting further exploration of their benefits and uses.

This study developed a sequential recovery process for extracting pectin from carrot pomace, aiming to enhance resource utilization rates. The method also resulted in the preparation of carrot fiber with high water and oil absorption capabilities. By optimizing the extraction process, the research highlights the potential for improving the value derived from carrot pomace, contributing to more sustainable practices in the food industry.

Research indicates that CCDaV-RepA functions as a nuclear transcriptional regulator in citrus plants, enhancing resistance to Citrus Chlorotic Dwarf-associated Virus (CCDaV). This mechanism involves the activation of the ClAOS gene, which plays a crucial role in regulating jasmonic acid levels. The findings contribute to understanding plant-virus interactions and may inform strategies for improving citrus plant resilience against viral infections.

The study investigates how various drying methods affect the aroma profile of Citri Reticulatae Pericarpium, utilizing GC-MS, GC-IMS, and electronic nose technology. It emphasizes the importance of drying and storage conditions in determining the quality of aged citrus peel. The findings contribute to understanding the relationship between processing techniques and the aromatic characteristics of citrus products, highlighting their significance in the food industry.

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