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Why Consumers Are Gravitating Toward Energy Drinks
and how Celsius evolved from an unknown to category giant.
Jan van Iperen
August 14, 2024
A little over a month and it’s time for 🍊 ICBC ⛱️ again! It will be an interesting moment to see where this crazy citrus market is going… or whether it will stabilize. And from the looks of the huge list of attendees, it’s going to be another busy edition!
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