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Complaints About Greenwashing Force Coke to Relabel

Eddy Merckx collaborates with Capri Sun, and prices for Valencia Orange go up in Egypt.

For Professionals in the Juice and Citrus industry

As usual, never a dull moment in this industry. Make sure you stay in the loop of the current trends, the hypes and the shifts in the market.

Juice News 🧃

The beverage giant will now put a disclaimer on its plastic bottles that clarifies that only the body of the bottle is made from 100% recycled plastic, and the recycling claim does not apply to the label and cap.

While better-for-you products are growing in popularity, “taste, convenience and indulgence can and often do trump health.”

However, natural and simple products are in, while anything artificial is out, he said. Ingredient sources should include quality, sustainability and local, while labeling/packaging should include nutritional facts, ingredient relevance and environmental/social.

“People are ready to revisit their bag-in-box preconceptions and realise boxed products can be premium, eco – and even cool,” Hogg explained. “This format is excellent from a food safety, storability and carbon impact perspective.”

Bae Juice Energy delivers a refreshing point of difference:

  • Korean Pear Juice – Hydrating, antioxidant-rich, and packed with natural sugars

  • Green Tea Extract – A natural caffeine source for a steady, long-lasting buzz

  • Vitamin C – For immune support and all-day energy.

The American College of Sports Medicine recommends that energy drinks be avoided before, during, and after strenuous activities, noting that some deaths allegedly linked to energy drinks happened under those circumstances.

This limited edition all-road bike and jersey collaboration comes to support children's charity.

Citrus News 🍊

John Kiernan, President and Chief Executive Officer of the Company, stated, “We completed our last major citrus harvest in April. Alico will conduct a final harvest on the majority of the 3,783 acres of remaining operational citrus groves in fiscal year 2026 and we have negotiated agreements to lease another 5,250 acres of different groves to third-party citrus growers next season.”

With strong, steady demand for California citrus, prices are also stronger than a few months ago although that is typical for this time in the season. "Overall prices this season are a little lower than last season because of the higher crop yield and necessary promotions to move the larger crop.”

The Valencia orange is considered the flagship of the Egyptian citrus industry and is used both on the fresh market and by the industry. "At the moment, a lot is going to the juice industry, which is why we literally have to scrape together the quantities we need for the fresh market. This bottleneck also means that prices are sometimes twice as high as last year.

Research Worth Reading 🔬

Adverse environmental conditions, aquifer contamination, and excessive fertilizer use have significantly impacted agricultural production, with these challenges worsening over the last few decades. Given the urgent need for more environmentally sustainable agricultural practices, recent studies have highlighted the potential of plant growth-promoting rhizobacteria (PGPR) as a biological alternative. PGPRs have been reported to function as biofertilizers and enhancers of plant tolerance to stress. Citrus, a globally important fruit crop, has been particularly affected by these environmental stressors.

Short-term repeated consumption of a (poly)phenol-rich red berry fruit juice (in combination with physical training) presents an easy-to-apply strategy to improve health outcomes and may particularly be beneficial for vascular health and muscle mass in individuals with pre-diabetes.

  • Fiber-rich fraction from Passion fruit peel was included in powdered beverages

  • Dietary fiber was the main component in powdered beverages

  • The passion fruit powdered beverages showed good functional and biological properties

  • The powdered beverages had better sensory acceptation respect to nutraceutical control

  • The passion fruit flavored powdered beverages have a high commercial potential

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