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- Coca-Cola's Incoming CEO Reveals Three Key Focus Areas
Coca-Cola's Incoming CEO Reveals Three Key Focus Areas
Registration open for Global Juice Roadshow Cape Town, and Apura Ingredients Partners with NewTree Fruit Company to Expand De-Sugared Fruit Technology
Jan van Iperen
February 27, 2026
Happy Weekend!
Even though I am more a Thank God it’s Monday guy, I love the change of focus in the weekend. Family, Activities, Friends… and then some work, but usually from a different angle, or with a different energy.
I restarted some projects I had shelved years ago and now, using tools that help me make leaps in a weekend, rather than baby steps, I can actually deliver them.
 | The first project I set alive was the result of a couple of rabbit holes and trying to figure out the players in a certain segment: that of sugar, sugar-reduction and de-sugaring. Have a look at sugar.guide. |
It is a starting point, not only in content, but also in ways to showcase and compare elements for instance. All part of the learning curve towards better solutions for more people. Let me know what you think.
Sincerely,
Jan van Iperen · ectus
PS Yes. I am open for one-off projects, deep searches and website or digital tool starting points using the newest AI tools out there. If you want to explore something and you and/or your company are limited in options, shoot me a reply.
— juice news
Celsius reported strong Q4 earnings that exceeded forecasts, driven by the integration of Alani Nu and Rockstar into PepsiCo's distribution system. This strategic partnership has contributed to an increase in shelf and cooler space for Celsius products, enhancing their market presence. The company's performance reflects effective growth strategies and an expanding product lineup within the competitive beverage sector.
Juice Industry Connected is scheduled for 12–13 May 2026 in Somerset West, South Africa. This event aims to unite the fruit juice value chain, providing opportunities for industry updates, technical insights, and networking. It serves as a platform for professionals in the juice sector to engage and share knowledge, fostering collaboration and innovation within the industry.
Henrique Braun will assume the role of CEO at Coca-Cola on March 31. His three key focus areas include enhancing the company's portfolio, driving growth in international markets, and prioritizing sustainability initiatives. Braun's leadership is expected to guide Coca-Cola in navigating the evolving beverage landscape while addressing consumer preferences and environmental concerns. These priorities reflect the company's strategic direction under his upcoming tenure.
Apura Ingredients and NewTree Fruit Company have formed a strategic partnership to expand the reach of NewTree's patented De-Sugared fruit technology. This collaboration aims to enhance Apura's ingredient solutions portfolio by leveraging its established global supply network and formulation expertise. The partnership seeks to provide innovative ingredient options to the market, combining both companies' strengths in the food and beverage sectors.
— citrus news
Florida is renowned for its citrus production, including oranges and grapefruit, attributed to its favorable climate. Origin labeling is significant as it helps consumers identify the source of their citrus products, ensuring quality and supporting local farmers. This practice also promotes transparency in the market, allowing consumers to make informed choices while enhancing the reputation of Florida's citrus industry.
Want to dive deeper in citrus? Coming in early 2026: citrodex.com
— research
The study examines the effectiveness of hedgerow-grass ditch systems in mitigating nitrogen (N) and phosphorus (P) losses in citrus orchards, particularly under conditions of extreme rainfall. It highlights that runoff from agricultural practices significantly contributes to non-point source pollution. The research aims to provide insights into sustainable management practices that can help reduce nutrient losses in citrus production systems while maintaining environmental integrity.
The study investigates the impact of drought and shading on lime yield, vitamin C, flavanones, and postharvest life. It highlights how climate change alters environmental and irrigation conditions for lime trees. The research emphasizes that shading can mitigate the adverse effects of drought, enhancing lime yield and preserving bioactive compounds, thereby potentially improving the overall quality and longevity of limes in postharvest scenarios.
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