Citrus By-Products NOT exempt from Import Tariffs

Another day, another reaction to deal with tariffs. Luckily everyone stays alert and tried to make the most of it.

Juice News 🧃

How Clean Juice’s VP of Marketing is Promoting Strategy, Wellness and Franchisee Buy-In

Lauren Lumbley, VP of Marketing at BRIX Holdings, spearheads Clean Juice's success as the first USDA-certified organic juice bar franchise with over 65 locations. Emphasizing effective systems over flashy campaigns, she focuses on promoting strategy, wellness, and franchisee engagement in the competitive wellness market.

Brazil may raise fruit content in beverages to offset U.S. tariff losses

Brazil's agricultural ministry is considering raising the minimum percentage of natural fruit in beverages to counterbalance losses from U.S. tariffs. This potential strategy aims to boost the fruit content in drinks, potentially benefiting local fruit producers and the beverage industry while mitigating the impact of trade challenges.

Why Cannabis and THC Drinks Failed to Become the Next Big Thing

Cannabis-infused drinks were anticipated to be a major trend, but sales growth has been slow, and consumer adoption has not met expectations in the US. Factors contributing to this include regulatory challenges, taste preferences, and competition from alcohol. Companies in this market are facing hurdles in achieving widespread acceptance and market success.

As Coca-Cola adds a cane sugar product, American farmers worry about potential impact

Coca-Cola's decision to introduce a cane sugar product instead of high-fructose corn syrup has raised concerns among American corn growers, particularly in Iowa, the leading corn-producing state. This unexpected move could potentially impact corn farmers as the beverage giant shifts towards using cane sugar in its products.

Citrus News 🍊

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Brazil orange juice byproducts will suffer from Trump tariffs

Trump's tariffs are set to impact Brazil's orange juice byproducts, leading to potential challenges for the industry. This move could have negative repercussions on the Brazilian orange juice market, affecting byproducts and creating obstacles for the sector.

Florida Sen. Moody Champions Change As Trump Admin Modernizes Orange Juice Standards

Florida Senator Moody has championed a new FDA rule that modernizes orange juice standards, replacing a 60-year-old regulation. This change is set to benefit domestic farmers by boosting the citrus industry.

Spanish grapefruit breaks production and export records

The 2024/2025 Spanish grapefruit season marked record production and export figures, enhancing the significance of this lesser-known citrus fruit with promising growth trends. The season, spanning from September 1 to May 31, showcased positive data, underlining the increasing importance of Spanish grapefruit in the market.

Czech holding company Winning Group acquires Valencian citrus company Madremia

The recent acquisition of Madremia by Winning Group will drive the company's growth strategy forward, providing a boost to its expansion plans.

Cracking the Citrus Code: Solving Taste, Cost & Supply Challenges in Today’s Volatile Market

Food and beverage brands face challenges due to cost volatility, supply instability, and demand for cleaner labels. Reformulating products is no longer optional but essential to address these issues and stay competitive in the market.

Research Worth Reading 🔬

Inactivation Efficacy of Combination Treatment of Propyl Gallate and UVA LED for Escherichia coli O157:H7 in Apple Juice

Research aimed to assess the combined antimicrobial impact of propyl gallate (PG) and UVA LED on Escherichia coli in apple juice. Findings revealed a synergistic effect, enhancing the inactivation of the bacteria. This suggests a potential method for improving food safety by utilizing a combination treatment of PG and UVA irradiation to reduce harmful pathogens in food products like apple juice.