California's Citrus Sector's Resilience

One more personal update email to come, but this packed edition of Juice News is the start of a summer break for me. Next edition will be published on August 4th!

Juice News 🧃

Proposal to modify the List of Permitted Supplemental Ingredients to permit 30% juice in certain caffeinated beverages

Health Canada has issued a proposal to amend the List of Permitted Supplemental Ingredients, allowing for the inclusion of up to 30% juice in specific caffeinated beverages. This modification aims to provide clarity and flexibility for manufacturers while ensuring the safety and quality of these products. Stakeholders are encouraged to review and provide feedback on this proposed change.

Has matcha become the new espresso?

Matcha is gaining popularity as a base ingredient in lattes and customized drinks, suggesting it may be becoming the new espresso. Its increasing use in various beverages highlights a growing trend that cannot be overlooked in the coffee industry.

The next natural step? Liquid Death moves into energy drinks

Liquid Death, known for its distinctive marketing and canned water, is expanding into the energy drink sector, signaling a strategic move for the brand.

Do You Need to Drink Electrolytes?

Electrolytes are found in various forms like sports drinks, powders, and tablets, but their effectiveness in hydration is debated. While they can be beneficial for intense physical activity or in hot climates, most people can maintain electrolyte balance through a balanced diet. It's essential to be cautious of marketing claims and consider individual needs before incorporating electrolyte supplements into daily routines.

Molly Pop Launches the World’s First Cold-Pressed Grape Cider—A Fresh, Bold Wake-Up Call that’s Molly Good!

Molly Pop has introduced the world's first cold-pressed grape cider, maintaining the vitamins, enzymes, and antioxidants of the grapes without heat treatment. The product features the popular signature Molly Pop grapes, appealing to health-conscious consumers seeking a flavorful and nutritious option.

UAE: Sugar levels may now decide the cost of your drinks with new tax rules on sugar-based beverages

Starting in 2026, the UAE will introduce a tiered sugar tax on sugary beverages, replacing the existing 50% flat tax. The new tax will be based on the sugar content of drinks, aiming to encourage healthier consumption patterns and lower sugar intake across the country.

Slice Soda returns to Chicago with vintage vending machines and better-for-you soda

Slice Soda is reintroducing its beverages in Chicago through vintage vending machines offering cans for 50¢ each, alongside availability at select Jewel-Osco stores. The soda brand features flavors such as Classic Cola and Orange, focusing on better-for-you options.

Coke’s Shift to Cane Sugar Would Be Expensive, Hurt U.S. Farmer

Switching from corn syrup to cane sugar as a sweetener for beverages and food products, a move being considered by Coca-Cola and other industries, would be costly and challenging. This shift could have adverse effects on U.S. farmers, presenting a complex situation with potential economic repercussions.

How Michelle Cordeiro Grant went from bras to beverage with Gorgie

Michelle Cordeiro Grant is the founder of Gorgie, a beverage brand that combines energy, fashion, and wellness in a single can. Grant is optimistic about Gorgie's potential to become a billion-dollar brand.

Retail & Convenience Store Research

A completely redesigned website for the Coca-Cola Retailing Research councils has been launched with links to the entire library of studies.

The 20 Most Valuable Drink Stocks Ranked by Market Cap

Ranking the top US and Canadian beverage companies by market capitalization, providing insights for retail investors looking for growth or stability in their investments within the drink sector. The rankings offer valuable information for investors seeking to make informed decisions about potential opportunities in the beverage industry.

Citrus News 🍊

Rabobank's ​​World Fruit Map: A changing basket of fruits and trade flows

Rising fruit prices, a sharp decline in global orange juice supply, reduced fruit production in the EU and US, and shifts in the varieties of fruit being cultivated. These structural changes in global trade and availability are driven by a combination of factors, including rising production costs, weather events, and evolving consumer preferences.

California Citrus Mutual CEO: "Average pricing simply does not work for California producers"

California Citrus Mutual CEO Casey Creamer emphasizes the citrus sector's resilience in adapting to trade challenges and market changes by focusing on premium varieties unique to California. Creamer highlights the competitive advantage of producing citrus varieties that cannot be replicated elsewhere, positioning the industry to thrive despite global market shifts.

From peel to profit: How Nagpur can juice a fortune from its oranges

Experts emphasize highlighting the distinctive qualities of Nagpur oranges, improving storage and transportation facilities, enhancing logistics infrastructure, and providing farmers with convenient and cost-effective financing options to maximize profits from the fruit.

Peru increases citrus shipments to Europe and Asia despite drop in exports to China

Peru's citrus sector is rebounding in the 2025 season after climate setbacks in 2023, with exports increasing by 29% up to week 27. Despite a decline in exports to China, shipments to Europe and Asia are rising. This growth highlights the sector's resilience and adaptability, emphasizing the importance of diversifying export markets to mitigate risks and ensure continued success.

Disruption of Egyptian orange supply affects the Saudi market

The increase in orange concentrate factories in Egypt has led to competition between industrialists and exporters for supply, causing shortages in the Saudi market in the latter part of the year. This disruption highlights the impact of local dynamics on global markets and emphasizes the need for effective supply chain management strategies to mitigate such challenges in the future.

Research Worth Reading 🔬

Comparative analysis of innovative and conventional oil extraction techniques on yield and phytochemical profiles of Citrus aurantium L. seed oil and seed nutritional value

The study compared innovative and conventional oil extraction techniques for Citrus aurantium L. seeds in Iran, a major by-product with industrial potential. Results showed that innovative techniques yielded higher oil content and improved phytochemical profiles compared to conventional methods. This research highlights the importance of exploring advanced extraction methods to enhance oil yield and nutritional value from agricultural by-products like CAS seeds.

Global Tangerine Trade Market: Revealed Competitiveness and Market Powers

The global tangerine trade market is intricate, requiring buyers to diversify sources and sellers to seek new opportunities. This study delves into the dynamics of second-tier exporters in comparison to dominant players, examining their interactions within target markets and trade environments. Insights on competitiveness and market powers can guide stakeholders in navigating this complex agricultural trade landscape effectively.

Reinforcement Learning-Based Event-Driven Optimal Prevention Control Strategy for Citrus Huanglongbing Model

A reinforcement learning-based event-driven optimal prevention control strategy for Citrus Huanglongbing (HLB) aims to combat the disease spread by Asian citrus psyllids (ACP). The strategy focuses on timely interventions to minimize economic losses in citrus industries. By utilizing reinforcement learning, the approach offers a proactive and efficient method for preventing HLB outbreaks, highlighting the importance of early and targeted prevention measures.